Master in Marketing and Communication

ESEI International Business School

Program Description

Master in Marketing and Communication

ESEI International Business School

Master in Marketing and Communication

Marketing and communication are two disciplines that go hand-in-hand for the promotion of a company's products and the consolidation or improvement of the image of the organization. Many of the traditional techniques are still in use, even though new tools are increasing in importance in a society that has grown ever more dependent on new technologies.

This programme will study in detail the various lines and applications of marketing and communication, both from a general point of view that takes into account the present reality and from a perspective associated with business strategy.


Conceptual Objectives

  • To investigate current trends and future marketing and communication forecasts in national and international environments
  • To analyse the following disciplines and topics: public relations, online marketing, advertising, event management, etc
  • To learn how to develop comprehensive marketing strategies and communication plans



Applied Objectives

  • To acquire the management skills, abilities and techniques necessary to develop successfully in the areas of marketing and communication
  • To work with case studies in order to learn about the professional standards in the sector and to improve related aptitudes
  • To acquire skills and learn proper practices related to teamwork, international vision, interdisciplinary practice and problem solving
  • To become a member of a network of classmates, tutors, faculty members, experts in business communication and marketing etc which will allow the development of the contacts necessary to enter and succeed in the sector
This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
1 year
Part time
Price
Price
6,200 EUR
Information
Deadline
Start date Sept. 2016
Place
Spain Barcelona
Application deadline Request Info
End date Request Info
Duration 1 year
Price 6,200 EUR
per academic year