Marketing and Communication today must not be considered as areas of expertise exclusively connected to sales and advertising but must be couched in a much larger scenario, that must take into consideration on the one hand the audience of potential clients, and on the other the social and economic context in which the company operates and within wich the company must find its own market position.
In order to respond to market requirements and the expectations of the student, the Master course in Marketing and Communication shall address two communication environments (Agency and Company) in a parallel way, in order to show where these two areas overlap, should operate in tandem and may develop joint forms of interaction, students have the chance to discuss these issues directly by examining case histories and through the direct first hand experience of active professionals.
The Master in Marketing and Communication course is designed for graduates who are taking their first steps in the profession and professionals who are already working in the field, with the aim of transferring competence and a series of tools to them that will make them effective and capable of providing innovation within companies and agencies like product manager and account.
Methodology and Structure:
The teaching structure is based on a symbiotic relationship between theory and practice which will enable the participants to develop a high degree of competence on a very practical and operational level thanks to simulations and exercises carried out on case histories.
In order to establish a direct contact with the work place and put the operating tools learned in practice in close connection with the evolution of a number of different sectors, the courses are held by a team of teachers who take turns in dissecting the major themes involved and enable the students to have the most updated information in order to ensure that their knowledge is ultimately extremely competitive.
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Last updated April 12, 2016