Master in Marketing & Communication Full Time

ESCA School of Management

Program Description

Master in Marketing & Communication Full Time

ESCA School of Management

Master in Marketing & Communication


4th year

Semester 7
Language, Culture and Communication 7 :

• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students).
Management 2 :

• Supply Chain Management • Purchasing Management and Strategy • Social Law • Geopolitics 1: • MENA & AFRICA • Intercultural Management.
Analysis and Management Tools 7:

• Distribution Marketing • Management Control (initiation) • Decision of Investment and Financing • Consumer Law • Studies in International Marketing.

Semester 8
Language, Culture and Communication 8 :

• Communication Strategy • Business Ethics • Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students).
Management 3 :

• Geopolitics 2 : Geopolitics in the euromediterranean • Innovation Management • Total Quality Management • Business intelligence management.
Markeking :

• Services Marketing • Strategic Marketing • Customer Relationship Management • Marketing Intelligence.
Experience and professional performance :

• Right Arm Mission • Personal professional project • Community life project.


5th year

Semester 9
Language, Culture and Communication 9 :

• Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students) • Moroccan dialect 2(optional foreign language for ESCA exchange students) • Moroccan Studies.
Management 4 :

• Management of Complexity • Change Management • Geopolitics 3: ASIA Opportunities & Risk.
Marketing Trends :

• Audit Marketing • E- Communication • E-Marketing • Sector Marketing • Marketing Trends • Marketing Plan Implementation.
Experience and work performance :

• Personal professional project : Business Plan Challenge • Personal professional project : Consultant process and behavior Personal professional project : Employment Search Techniques • Community life project.
Semester 10

Professional Mission : Fieldwork and projects assigned by the company.

Professional paper

This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2017
Duration
Duration
2 years
Full time
Price
Price
Information
Deadline
Start date Aug. 2017
Place
Morocco Casablanca
Application deadline Request Info
End date Request Info
Duration 2 years
Price Request Info