Master in Marketing and Business
VSB - Technical University of Ostrava
Key Information
Campus location
Ostrava, Czech Republic
Languages
English
Study format
On-Campus
Duration
2 years
Pace
Full time
Tuition fees
CZK 50,000 / per semester **
Application deadline
Request info *
Earliest start date
Sep 2024
* English 1st round: October 31, Czech 2nd round: August 15
** tuition fee is 4000 EUR per academic year, payable at the beginning of each academic year. It is non-refundable.
Introduction
The Master’s program Marketing and Business follows the bachelor's degree in the field and deepens its expertise in areas that are needed for marketing influencing the market and successful implementation of business activities. The philosophy of the program is primarily built on the knowledge of marketing management and marketing applications (international marketing, product management, business marketing, digital marketing) and business skills (purchasing management, business strategies, foreign trade operations). Graduates of the program can work as managers in the marketing and business department of manufacturing and trading companies. You can also find them in advertising, research, and media agencies or may act as spokespersons in companies and institutions.
Key facts
- Faculty: Faculty of Economics
- Type of study: Follow-up Master
- Language of instruction: English
- Code of the program: N0414A050002
- Title of the program: Marketing and Business
- Regular period of the study: 2 years
- Cost: 50,000 CZK per semester
- Coordinating department: Department of Marketing and Business
- Coordinator: doc. Ing. Šárka Velčovská, Ph.D.
- Keywords: digital marketing, product management, business strategies, international marketing, marketing and business
Program Outcome
Study aims
The Master’s program Marketing and Business follows on from the bachelor’s program Marketing, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. The aim of the Master's program is to prepare qualified professionals who will be able to perform analytical and managerial functions in marketing and business at the top and middle level of management and highly specialized activities within marketing agencies.
Graduate's knowledge
The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates and focuses especially on developing professional knowledge of marketing management, business strategies, international marketing, business marketing, digital marketing, marketing research, product management, foreign trade operations.
Graduate's skills
The content of the study is to acquire professional skills in the following areas:
- Creation of marketing strategy and marketing plan,
- Creation of business strategy and business plan,
- Analysis of the marketing environment on domestic and international markets,
- Formulation of a strategy for entering foreign markets,
- Conducting operations on foreign markets,
- Application of marketing tools on business markets,
- Development and introduction of a new product into the market,
- Developing a brand strategy and brand success analysis,
- Creation and evaluation of campaigns in the online environment,
- Keyword analysis for SEO, content marketing, PPC
- Application of advanced statistical methods in marketing research,
- Using social media to build a competitive position.
Graduate's general competence
Graduates have knowledge of advanced economic theories (macroeconomics, microeconomics), expert knowledge in conducting marketing and business activities (market situation analysis, determining appropriate marketing and business strategy, application of marketing tools and business practices in various types of markets, including international markets), knowledge of more advanced statistical methods for data analysis, communication skills. They are able to solve practical marketing and business tasks and organize their solutions team. They are able to analyze a problem, apply suitable research methods, propose a solution, present and discuss their solution. They can conduct oral and written communication in the Czech and English languages.
Career Opportunities
Graduate's employment
The study is focused and profiled with regard to the employment of graduates in international manufacturing and trading companies, shopping centers, advertising, media or research agencies, public institutions and companies engaged in digital marketing and social media. Graduates of the Master’s program Marketing and Business can perform the following typical positions:
- Manager in the marketing department of international companies
- Manager in the sales department of international companies
- Product (brand) manager
- Purchasing manager in manufacturing or trading company
- Analyst in the advertising agency
- Analyst in the research agency
- Analyst in the media agency
- Buyers in the media agency
- Social media analyst
- Web analyst
- SEO consultant
- PPC specialist
Hard skills
- Knowledge of marketing tools in business markets
- Creation and evaluation of campaigns in the online environment
- Knowledge of marketing strategy for entering a new product on the market
- Knowledge of advanced statistical methods for marketing research
- Creating a marketing strategy and marketing plan
- Creating a brand strategy and analysis of the brand success
- Using social media to build a competitive position
- Creation of operations on foreign markets
- Analysis of the marketing environment in domestic and international markets
- Knowledge of the strategy for entering the foreign market
- Knowledge of modern tools for online marketing
- Analytical skills
- Knowledge of social media
- Knowledge of business strategy and business plan
- Solving trade cases with foreign countries
- Knowledge of keywords for SEO, content marketing, PPC
Gallery
Admissions
Program Tuition Fee
Curriculum
Semester 1
Compulsory
- Macroeconomics B
- Product Management
- Purchasing Management
- Statistics B
- Strategic Management
Mandatory B-type elective
- Company English I
- Labour Economics
- Mathematics in Economics
Semester 2
Compulsory
- Business Marketing
- Financial Management
- Foreign Trade Operations
- Marketing Research B
- Microeconomics B - Intermediate Microeconomics
- Special Seminar
Mandatory B-type elective
- Company English II
- Decision-Making Methods
Semester 3
Compulsory
- Business Diagnostics
- Business Strategy
- Digital Marketing
- Diploma Seminar A
- International Marketing
- Marketing Management
Mandatory B-type elective
- Banking and Capital Markets
- Marketing Project
Semester 4
Compulsory
- Diploma Seminar B
- Diploma Work
- Economics of International Trade
Mandatory B-type elective
- Behavioral Economics
- International Project Management
- Practical Placement Abroad
- Professional Practice