Master in Marketing Management

INSA Business, Marketing & Communication School

Program Description

Master in Marketing Management

INSA Business, Marketing & Communication School

Master in Marketing Management

Students reach to make beneficial decisions on an international level through an accurate analysis of the global market, stretagic planning, market segmentation, as we as budget management.

Timetable Tue & Thu 19 - 22 h

Dates: Oct 2013 - Jul 2014

Price 4900€


Syllabus

  • The marketing Management in the Company
  • Product Manager
  • Products Strategy and Brand Positioning
  • Sales Forecasts
  • Product Quality, Logistics and Distribution
  • Trade Fairs, Conventions and Congresses
  • Customer Marketing
  • Marketing in Industrial Companies and Service Companies
  • Optimization of Product Margins
  • Determining Global Commercial Budgets.
  • Strategic External Analysis
  • Analysis of the Customer's Behaviour
  • Technological Innovation Applied to Marketing
  • Branding
  • Markets Internationalization and Globalization
  • Application of Marketing 2.0 in the Company
  • Social Responsibility Marketing
  • Balance Scorecard
  • Final Project
This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
1 year
Full time
Price
Price
4,900 AED
Information
Deadline
Start date Sept. 2016
Place
Spain Barcelona
Application deadline Request Info
End date Request Info
Duration 1 year
Price 4,900 AED