Master in Marketing, Management, Communication & Media

Paris-Sorbonne University Abu Dhabi

Program Description

Master in Marketing, Management, Communication & Media

Paris-Sorbonne University Abu Dhabi

OVERVIEW The 18-month Master’s in Marketing, Management, Communications and Media prepares students for career opportunities in diverse fields across the world.

In today’s evolving marketplace, innovation communication strategies are imperative to enhance individual and national development. With rapid globalization, the current economic environment faces many challenges including changing consumption patterns, increasing competition, talent retention, shifting media platforms, transforming trends in the digital age and socio-cultural issues. As a result, business firms and government entities require their products and services to be deeply linked to communications and social changes.

This course will enable students to develop communications, brand, media and management strategies, as well as evaluate them using the right methodologies. This cohesive multi-disciplinary programme covers varied topics crucial for our student’s future careers as key influencers. Students will improve decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft HR policies and manage human assets and communications strategies as well as apply data to craft compelling messages and seamlessly handle critical PR situations. Our faculty is composed of distinguished professors and lecturers from Paris-Sorbonne and the CELSA Graduate School of Communication who have achieved worldwide acclaim and impart a thorough knowledge of Marketing, Management, Communications and Media.

International recognition
Paris-Sorbonne University Abu Dhabi provides the combined experience of three globally renowned French universities including Paris-Sorbonne University, Paris-Descartes University and Pierre and Marie Curie University. This rich heritage of joint excellence is now available in Abu Dhabi under the Ministry of Education and is recognised worldwide.

A unique affiliation to CELSA Graduate School of Communication
Established in 1957 and attached to the Paris-Sorbonne University, this graduate school is dedicated to information and communication sciences. CELSA trains top professionals for companies involved in communications, marketing and advertising, management, media and journalism. The unique affiliation between Paris-Sorbonne University and CELSA ensures that our students are at the forefront of developments in these fields and are well positioned for careers at a global level.

This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2017
Duration
Duration
18 months
Full time
Price
Price
142,000 AED
Information
Deadline
Start date Feb. 2017
Place
United Arab Emirates Abu Dhabi
Application deadline Request Info
End date June 3, 2018
Duration 18 months
Price 142,000 AED