Master in Marketing, Globalization and Culture

University of Southern Denmark

Program Description

Master in Marketing, Globalization and Culture

University of Southern Denmark

Master in Economics and Business Administration - Marketing, Globalization and Culture (MSc)

This programme is offered in English

The focus area of the profile is Marketing, Globalization and Culture. Students on this profile will have greater knowledge within the main subjects in: socio-cultural perspectives on consumption, marketing and branding as well ethnographic approaches to market research using advanced marketing theory.

Furthermore, the student will gain knowledge about and skills in order to be able to analyse the fundamental social and cultural principles and logics that spur processes of globalization and their consequences for markets, corporations and consumers.

Finally, the student will gain competences in analysing the contemporary relationships between marketing and culture and managing similarities and differences between different cultures as well as applying contemporary principles of cultural brand management and ethnographic market research methods in a globalizing cultural economy.


The teaching methods on the programme vary and will consist of both lectures and teaching in smaller groups. Many students form study groups, either for the entire two-year programme og maybe just for a single course.


The exams will be both oral and written exams according to the individual courses. An internship is often finished with some sort of report and the Master’s thesis is a major written project that finishes up the entire degree.

In all sorts of reports and exams it is important that you are able to argue and refer correctly to source material. Otherwise you may be accused of plagiarism.


The University of Southern Denmark Campus Odense is a modern university with great facilities both for lectures and leisure.

In 2012 a brand new student bar opened at the university and in the summertime there are many outdoor facilities where you can socialize with your fellow students.

Career opportunities

The MSc programme in Marketing, Globalization and Culture at Campus Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job.

The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.

Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career. You can, for example, work in discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies.

This school offers programs in:
  • English

Last updated December 18, 2015
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
2 years
Full time
8,500 EUR
Start date Sept. 2017
Denmark Odense
Application deadline Request Info
End date Request Info
Duration 2 years
Price 8,500 EUR
Price for non EU/EEA students, per year