Master in Marketing, Communication and New Media

Bologna Business School

Program Description

Master in Marketing, Communication and New Media

Bologna Business School

The Master in Marketing, Communication and New Media is a full-time English program which aims to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry undergoing a continuous revolution. 96% of placement in 6 months.

Through the expansion of mobile devices every day more and more people around the world connect to social media: Twitter has 230 million users, Google+ has 500 million, YouTube 800 million and Facebook 1.23 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies the world over who are constantly increasing the amount that they invest in their online advertising to improve their relationship with the consumers and the business community.

Together with the partner IAB (International Advertising Bureau), this Master’s degree provides students with the qualifications and skills to start a managerial or consultant career in the field of digital communications.

A unique atmosphere of a 16th Century Villa in the hills of Bologna you will study Marketing, Communication and New Media: the subject that will shape the 21st Century. During an international course with students from all the world, a Faculty composed by professors, managers and entrepreneurs, thanks to project works, company projects and master lectures students get in touch with the key worlds of the digital era: listen, publish content, share and participate. The Master concludes with an internship at a company.


The Master’s degree is a 12-month full-time program including an internship or project work (total length: 1500 working hours).

The academic part is divided into two terms. You will cover 1000 hours of study: 400 hours of classroom activities and 600 hours of individual/group work. During the first term you will study the fundamentals of marketing and communication, while the second term will deal with practical aspects and focus on the new media tools you will use in your professional career (you can find more detailed information about the courses you will study in the section ‘Courses’ below).

The two terms are followed by an internship period of 500 working hours. This internship can be carried out at various companies and agencies in Italy or abroad. It is your chance to put into practice the theory and techniques learned during the two academic terms by working on marketing and communication strategies/campaigns, analyze and create solutions to real problems and work on action plans. You are expected to make the most of these opportunities by learning from the professionals you will be working with.

At the end of the internship you will be required to hand in a ‘Final Report’, which you will present to the Director of Studies showcasing your activities and analyzing the theories and lessons learned during the academic part.

Students who are interested can also choose to take an extracurricular course of Italian.

First term: December 2016 – April 2017

  • Kick Off & Ice-Breaking activities
  • Fundamental courses: Accounting; Corporate Communication; Information Systems and Databases; Business and Trade Marketing; Marketing and Marketing Research

Second term: April 2017 – July 2017

  • Focused courses: Digital Interactive Marketing; Integrated Communication Planning; Industry Structure of Digital Communication; Strategic Positioning and Online/Offline Reputation; Search Marketing and Web Analytics for Businesses; Web Technologies

Internship: August 2017 – December 2017

  • Practical Experience
  • Final Project

Learning Method

The main aim of our teaching staff is to first lay down a solid grounding of theory before starting to build on that by introducing more practical aspects. This will result in you confidently entering the working environments of this industry, ready to deal with the scenarios you will face.

The teaching staff will help you grasp these concepts and techniques through the use of lectures and seminars; group projects and company visits; guest speakers and case studies; videos and presentations; individual assignments and assisted private studying.

The courses are set up to give the maximum freedom to learn to the students and allow the professors to teach and assess the students in the best way possible. Assessments can take the form of individual/group presentations, projects, oral and written exams as well as, of course, class participation.


The tuition fees for the 2016/2017 academic year are 14,800 euros to be paid in several instalments, the first one upon enrollment.

The fees cover all academic materials via the online learning platform, all the facilities of the Alma Bologna Business School including use of the computers and secure personal Wi-Fi accounts, access to the study areas and gym, as well as student discount in the School’s cafeteria. Free parking is also available within the grounds of the School.

In addition, with your University of Bologna Student Card you will have access to all university facilities with more than 100 libraries (including online subscriptions and databases), the 3 city centre canteens and all university student related discount offers.

Scholarship/Financial Aid

At Bologna Business School we understand the importance of financial aid in supporting our students in achieving their educational goals. We are aware that an advanced, high quality training path can be a significant commitment but we also truly believe that investing in one’s future always pays back.

Bologna Business School is pleased to offer partial scholarships to the most meriting students: there are scholarships of 6,000 euros each and scholarships of 4,000 euros each. All applicants will be considered for a scholarship – no specific application is required.

Thanks to the agreement between Bologna Business School and Intesa Sanpaolo, participants are eligible to apply for “PerTe Prestito Con Lode”, a long-term and low-interest honor loan.

Main characteristics:

  • Loan amount equal to the enrollment fee
  • Reduced interest rate
  • No collateral required
  • Repayable in 10 years
  • Without early closing fees
This school offers programs in:
  • English

Last updated September 30, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Dec. 2016
12 months
Full time
14,800 EUR
Start date Dec. 2016
Italy Bologna
Application deadline Request Info
End date Request Info
Duration 12 months
Price 14,800 EUR
Scholarships and Financial Aid available