Master in Management - Strategic Intelligence and Marketing

HEC-ULg Management School

Program Description

Master in Management - Strategic Intelligence and Marketing

HEC-ULg Management School

Master in Strategic intelligence & Marketing

In a hyper-competitive context, businesses and organizations must imperatively develop strong competitive advantages which they must then also market effectively.

Furthermore, in the sea of information, those who can extract relevant data and know what to do with it will have a head start over their rivals. The same goes for people who know how to protect the data that concerns them.

Responding to an emerging need of businesses and organizations (crucial nature of knowledge management and data protection, urgent need for innovation and creativity…) this subject aims to develop a contemporary vision of marketing and strategy, taking into account the IT revolution.

The content of this specialization rests on the following pillars:

  • Strategic Marketing
  • Marketing and Strategic Information Systems
  • Marketing and Corporate Communication
  • Research, Processing and Management of Data
  • Supporting Creativity and Innovation
This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
2 years
Full time
Price
Price
835 EUR
Information
Deadline
Request Info
Application deadline is April 30th for Non European Students
Start date Sept. 2017
Place
Belgium Liege
Application deadline Request Info
Application deadline is April 30th for Non European Students
End date Request Info
Duration 2 years
Price 835 EUR
Attractive Tuition fees - Great Value