Master in Strategic intelligence & Marketing
In a hyper-competitive context, businesses and organizations must imperatively develop strong competitive advantages which they must then also market effectively.
Furthermore, in the sea of information, those who can extract relevant data and know what to do with it will have a head start over their rivals. The same goes for people who know how to protect the data that concerns them.
Responding to an emerging need of businesses and organizations (crucial nature of knowledge management and data protection, urgent need for innovation and creativity…) this subject aims to develop a contemporary vision of marketing and strategy, taking into account the IT revolution.
The content of this specialization rests on the following pillars:
- Strategic Marketing
- Marketing and Strategic Information Systems
- Marketing and Corporate Communication
- Research, Processing and Management of Data
- Supporting Creativity and Innovation
This school offers programs in:
Last updated March 15, 2016