Master in International Marketing

Jönköping University

Program Description
EFMD Epas Accredited
AACSB Accredited

Master in International Marketing

Jönköping University

Increase your understanding of the future marketing needs of global companies in an international setting.

This is a programme that will help you understand and meet the challenges many companies face due to increasing globalization and a changing competitive climate. It will shed light on contemporary marketing issues and the nature of the global economy.

Contemporary challenges in marketing are for example digitalization, globalization and a rapidly changing society. This programme, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The programme emphasizes practice through course activities with corporate interac­tion combined with theoretical depth.

During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will be engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalization of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.

All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.


After graduation

The programme prepares you for an executive career in marketing taking on positions such as marketing manager, export manager/consultant, or international account manager.

The programme also prepares students for doctoral research education.


NB Preliminary list of courses

Year 1 Autumn

  • Contemporary Issues in International Marketing 7.5 hp
  • Consumer Behavior 7.5 hp
  • Marketing Research 7.5 hp
  • Market Communication in a Digital World 7.5 hp

Year 1 Spring

  • Advanced International Marketing, Trade, and Export Management 7.5 hp
  • Master Thesis in Business Administration 15 hp
  • Globalisation of Economic Activity 7.5 hp


  • Credits: 60,0
  • Level: Master's
  • Rate of study: Full-time
  • Place of study: Campus-based
  • Language: English
  • Start date: Autumn 2016


The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 credits at an accredited university) with at least 90 credits in business administration, economics, industrial engineering and management, or equivalent. At least 60 credits must be in business administration.

Proof of English proficiency is required.

The number of places is limited. Selection is made based on:

  • Academic results from bachelor level studies
  • Letter of motivation
  • GMAT (not required, but a good score may strengthen your application)
This school offers programs in:
  • English

Last updated September 8, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
1 year
Full time
120,000 SEK
Start date Sept. 2017
Sweden Jönköping
Application deadline Request Info
End date Request Info
Duration 1 year
Price 120,000 SEK
Tuition fees do NOT apply for EU/EEA citizens or exchange students.