Master in International Leisure and Tourism Studies

Stenden University of Applied Sciences

Program Description

Master in International Leisure and Tourism Studies

Stenden University of Applied Sciences

Language: English
Start in: September

The Master of International Leisure & Tourism Studies is grounded on an integrated leisure concept and is approached from the perspective of economic service management.


Theoretical perspectives on leisure & tourism

The first domain-specific module is a foundation module with a focus on conceptual reasoning. It provides an introduction to some core concepts of leisure & tourism.
It explores conceptual contributions from disciplines such as philosophy, psychology, sociology, geography and economics. This module also includes visits to a few sites/businesses.Quality of leisure & tourism

This module explores how leisure & tourism contribute to the quality of life of the stakeholders from different value perspectives.

Students investigate specific leisure sectors or market segments to determine how leisure & tourism affect the personal, social, economic, environmental and developmental aspects of human life. The investigations are augmented with visits to a few organizations. Policy and planning for leisure & tourism

This module focuses on strategic analysis. Students are introduced to various dimensions of the strategic policy and planning process in leisure and tourism. Students investigate a policy issue in leisure and tourism from different perspectives. The issue is free to choose and offers an opportunity to specialise into a preferred direction.Market value creation

The transition from industrial to service society has brought about fundamental changes in the way organisations create market value.

This module reflects on the broader social and economic aspects of the emerge of the service society and the experience economy. It focuses on different ways of improving service performance and creating market value while avoiding the pitfalls of an exclusive focus on financial indicators.Sustainable value creation

This module addresses issues concerning the service society, quality of life and the role of business in society from the perspective of sustainability. It emphasises the connection between of the personal, organisational and societal levels of sustainability.

The module also covers aspects of the debate on business ethics, sustainable development, social responsibility and stakeholder involvement. The aim is to provide insight in the role of sustainability in service organisations, both private and public.Research

This module focuses on issues relating to the research process necessary to write a Master's thesis. Attention is also given to research philosophy and epistemology, qualitative and quantitative techniques of data collection, analysis, academic reading and writing skills, and the interface between research and strategic decision-making. The module aims to equip participants with more understanding of the research process and the outcomes of the service research studies. A variety of research methods will be critically examined and applied.

Personal value creation

This module explores possible paths for leadership development. This is done encouraging the development of the participant's personal qualities and professional (management) competencies, focusing on the achievement of a higher degree of interpersonal skills (interdependency), self-confidence, initiative and entrepreneurship, and an appropriate attitude to work (independency).


The electives modules provide the opportunity to broaden and deepen the student's knowledge of specific subjects. Electives will be offered depending on the number of prospective participants. The electives include:
    •    Project Management;
    •    Change Management;
    •    Event Management;
    •    Critical Impacts of Tourism;
    •    Event Management;
    •    International Management Project;
    •    Scenario Planning (in cooperation with European Tourism Institute).

Career Opportunities

The Master of International Leisure & Tourism Studies focuses primarily, but not exclusively, on the public and semi-public sector at local and regional level. Our graduates typically find jobs in the field of:

    •    Policy & Planning (e.g. policitymakers at local, regional and national level);

    •    Management consultancy in larger Leisure & Tourism companies, such as hotel chains and leisure parks;

    •    Research & Education (e.g. lecturer in tourism, or to do a PhD);

    •    Consultancy & Development (e.g. at a consultancy firm or research institute);

    •    Management & coordination of the interests of different industries and stakeholders (e.g. in NGOs and other intermiary, bi-lateral and multi-lateral organisations).

Last updated January 12, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
1 year
Full time
10,350 EUR
Start date Sept. 2016
Netherlands Leeuwarden
Application deadline Request Info
End date Request Info
Duration 1 year
Price 10,350 EUR