Tourism accounts for one-third of total world trade. Moreover, tourism is the sector that creates the most jobs and has proven itself impervious to economic downturns. It is therefore without a doubt a strategic sector and a certain bet for the future. Spain is a world power in the tourism industry with extensive experience in research and development, that has allowed us to build up a wealth of knowledge, which we feel urged to share and educate on. In the last ten years, the introduction of new management systems and products has revolutionized the tourism branch. Today’s technological environment represents a challenge to the individual operator to compete on equal terms with all the different types of organizations in the sector.
The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.
Students entering this program must be a graduate of a tourism related study or have a degree in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the set-up and management of operations aimed at innovation and marketing processes in the tourism sector.
Therefore, prospective students should show a general interest in tourism as a whole as well as in the innovative aspects of marketing, creativity and design of tourism products, communication, distribution and new technologies applied in this sector.
This school offers programs in:
Last updated May 23, 2016