Master in Hospitality Management & Global Tourism

INSEEC Bordeaux

Program Description

Master in Hospitality Management & Global Tourism

INSEEC Bordeaux

Master in Hospitality Management & Global Tourism

The objective of this program is to provide students with skills in management, marketing and management specific to hospitality and tourism industries.It decrypts the key factors in this sector by addressing its various stakeholders.

Graduates are recruited as: product manager within a travel agency or a tour operator, event manager, operations manager in the hospitality industry, project manager, business tourism advisor, area manager...


Many companies are partners of this program: Hilton, Club Med, Accor, Havas, Sodexo, MSC Cruises, Intercontinental, McDonalds, Amex, Trafalgar, Palais des Congrès, Office de Tourisme de Paris...


Courses

MANAGEMENT

 

  • Cross Cultural and Team Management
  • Business Plan and Hospitality
  • Droit du tourisme
  • Pricing et yield management dans le tourisme
  • Hospitality Strategic Forecasting & Budgeting
  • Tourism, Geopolitics and Emerging Country Trends


MARKETING

  • Stratégies marketing et commerciales
  • International Marketing
  • Brand Management Strategies
  • e-Tourism
  • CRM & Client Database Management

KEY SECTORS IN HOSPITALITY INDUSTRY

 

  • Luxury Travel and Tourism
  • Marketing du tourisme et des loisirs
  • Management des activités hôtelières
  • Restauration et gastronomie
  • Management de projet événementiel
  • Practical Field Visits
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
Full time
Price
Price
Information
Deadline
Start date Sept. 2016
Place
France Bordeaux, Aquitaine
Application deadline Request Info
End date Request Info
Duration Request Info
Price Request Info