Master in Foreign Trade & International Marketing

INSA Business, Marketing & Communication School

Program Description

Master in Foreign Trade & International Marketing

INSA Business, Marketing & Communication School

Master in Foreign Trade & International Marketing

This practical and innovative degree programme was designed to introduce our students to the world of trade and international marketing. It focuses on the practival aspects of global markets to teach students the skills applicable to international trade, importing and exporting, international product marketing and global supply chain management.

Timetable Tue to Thu 19-22h

Dates: Oct 2013 - Jul 2014

Price 4900€


Syllabus

  • International marketing and exporting
  • International Trade
  • The international environment
  • Export market selection
  • Export market entry strategies
  • Export entry modes
  • Nonexport entry modes
  • The export order and physical distribution
  • International Transport
  • International financing and methods of payment
  • Strategic Options of the Company in the International Markets
  • The Market Research at an International Level
  • The International Policy of the Product
  • Pricing Policy
  • Global Sourcing
  • The Direction of International Sales
  • International Communication
  • International Marketing Planning
  • Organization, Coordination and Control of international Marketing
This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2016
Duration
Duration
1 year
Full time
Price
Price
4,900 EUR
Information
Deadline
Start date Oct. 2016
Place
Spain Barcelona
Application deadline Request Info
End date Request Info
Duration 1 year
Price 4,900 EUR