MA Film Distribution and Marketing
An entrepreneurial approach to film production and distribution in a multi-platform age
The MA in Film Distribution and Marketing (also available by distance learning) has been designed to reflect the industry need for entrepreneurial producers, and film marketing and distribution experts. The course develops students’ skills to strategise and apply new and emergent models of film financing, getting to market and engaging audiences, necessary to remain competitive in a fast changing and dynamic global 24-7 entertainment business.
The programme examines old and new business models spanning all aspects of the film development cycle embracing advances in technology, digital communication channels and opportunities to monetise content across a variety of platforms other than traditional cinema.
Students will receive intensive tuition from industry professionals, before working to create and deploy strategies for projects around development/pitching, financing/pitching to investors and distribution/marketing campaigns under the guidance of mentors.
Students have the opportunity to work on real film projects ranging from low to no budget esoteric art house through to more commercially ambitious genres, and across all stages of a film’s life cycle from development to production to distribution.
The course will offer a thorough grounding in the fundamental principles and basic core knowledge of film marketing and distribution, and the production process from idea to screen, before examining innovative techniques, and how to manage and adapt to meet the challenges of the new distribution and funding environment.
If you are a film, media, marketing, advertising or business graduate with aspirations to work in the film industry this course provides you with the opportunity to immerse yourself in a film production environment, put ideas into practice and build a network of film industry contacts to further your career.
Successful students will gain an MA in Film Distribution and Marketing from Birmingham City University.
Film Futures Short Course (9 to 13 September 2013)
You have the option to attend a five day fast-track course before the start of the postgraduate programme. The aim is to get you up to speed with the digital and social media landscape and also emerging methods of digital film distribution and crowd funding. This short course is specifically targeted at people who have a short film to distribute or can get their hands on one!
As part of this course you will receive two books related to film distribution and get to network with a range of people from across the world. The fast-track course is FREE to students accepted onto the MA Film Distribution and Marketing (attendance or by distance), otherwise the fee is £299.
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Last updated March 15, 2016