The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion.
Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year.
In the Master of Communication and Fashion students acquire a complete and professional view of the fashion industry and its close relationship with communication.
This Master trains professionals of the Communication and Marketing specialized in fashion industry: people able to create communication, to understand the importance of its function and to use skillfully the traditional and new tools to communicate in dynamic, creative and innovative terms that define the nature of fashion.
The task of Communication in the field of Fashion requires concrete theoretical knowledge, aesthetic development to analyze trends and understand avant-garde trends, control of new technologies, brushstrokes of psychology and sociology to reach customers, a perfect management of public and institutional relationships, the right treatment of graphic and textual contents ... as well as a full understanding of what fashion means in the set of signs of identity that make up the personality of the human being.
Throughout the Master of Communication and Fashion, students learn to use the traditional tools of communication as well as new technologies, complementing this knowledge with the creative and innovative skills that define the nature of the fashion industry. We can not omit that the elements that revolve around this world convey something specific, inspire ideas and feelings, the objective and the subjective. Fashion is communication.
In the last decades, the business activity has been conditioned by a deep and abiding spiral of changes, largely motivated by new needs arisen from the growing globalization in which we are immersed. The importance of communication in the business world has become more evident. In this sense, the fashion industry has a greatest necessity to rely on high skilled professionals who design specific communication strategies adapted to the new trends and the specific needs of each brand, product or company.
AIMED AT: Postgraduates or Graduates in the field of Communication, Marketing, Management, Advertising, Art and Design. Professional experience will be valued.
This school offers programs in:
- Spanish (Spain)
Last updated November 26, 2015