Look. Select. Combine.
The Master in Fashion Styling & Visual Merchandising program investigates the role of the fashion stylist—one who selects the clothing for fashion editorials, advertisements, music videos, etc.—alongside the role of the visual merchandiser, one who creates three-dimensional fashion displays to provide customers with fresh in-store experiences. The program proposes merging these two roles to create a new professional profile: that of the “visual fashion brand communicator,” who directs the visual communication of a fashion brand.
As you study to become a visual fashion brand communicator, you will learn to convey a brand’s identity and values through visual storytelling tools and create a compelling visual language for the brand. You’ll analyze visual merchandising strategies—window displays, floor plans—for showrooms, concept stores, monobrand stores, and department stores.
During your year at Domus Academy, you will develop your own theoretical, analytical, and practical approach toward issues related to a specific segment of the fashion styling and visual merchandising field. And you’ll gain direct experience working with top professionals and prestigious brands.
The program is designed for candidates with a first-level degree in fashion design, design, photography, architecture, communication, or other related disciplines. It is also aimed at young professionals who work in the fields of industrial design and journalism, and at those who work in the media offices of fashion, fashion styling, or visual merchandising companies. Owners of fashion studios and companies may also enroll to improve their skills in fashion styling and visual merchandising.
During this degree program, students will:
- Create a visual strategic language for a fashion brand
- Develop a coherent visual merchandising display
- Acquire and apply advanced theoretical, analytical, and critical knowledge of issues related to a specific segment in the fashion styling, visual merchandising, and brand communications field
The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship.
The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals.
Coursework focuses on:
- Exploring the historical, contemporary, psychological, anthropological, and sociological aspects of the fashion phenomenon
- Learning management and marketing strategies for fashion and luxury companies
- Developing skills with visualization and graphic rendering
- Investigating methods and tools for fashion research and design
- Exploring the factors that determine the economic performance of a brand or company
- Branding your own work and developing your professional identity
Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to fashion styling and visual merchandising. Some possible workshop topics include the following:
- Produce either a real fashion editorial for a print or online magazine or a proposal for an advertisement campaign.
- Develop a coherent visual display from concept to execution.
- Analyze a luxury brand’s verbal and non-verbal DNA and articulate its core values in order to develop new extensions (i.e., products or product categories) within the brand.
- Gain an insider’s view on the key role of fashion buyer. Filter through product offerings to select the right mix of merchandise that could sell in adequate quantities to achieve a retailer’s profit-margin objectives.
- Promote a fashion project using offline and online communication and advertising and publicity events.
The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation.
There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career.
The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies.
Several prestigious companies and design studios collaborate with the Master in Fashion Styling & Visual Merchandising program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include:
10 Corso Como, Bonaveri, Future Concept Lab, GQ, Moncler, Marni, Moschino, Patrizia Pepe, Pleats Please, Stone Island, Salvatore Ferragamo, MUUSE, Trussardi.
This school offers programs in:
Last updated September 12, 2016