THIS PROGRAM IS TAUGHT IN ENGLISH
Today’s job market requires the ability of keeping personal specialization up to date and, being fashion a fast moving phenomenon, it challenges professionals to a rapid yet solid training. Communicating fashion is even more complex, for the extreme reactive approach and application of strategic measures to the ever-changing scenarios of the market. It cannot avoid considering its relationship with the evolution of new media and the strong impact of visual communication nowadays. Among the professional figures within the communication system of fashion that can best synthesize this expertise, the Stylist brings value to the communication of fashion products, creating the image, being in charge of the choice of the garments and of the composition of the outfits for the presentation of the fashion collections. The Stylist is a real “journalist and visual reporter” as well as the ring that links the manufacturing world of fashion to the fashion consumer and the fashion magazines’ reader.
Fashion communicators are qualified to work as Fashion Communication Managers, Image Consultants, Fashion Stylists, Researchers and Trend Setters, as well as Fashion PRs in press offices, public relations agencies, event organization offices, publishing (press, web and TV), design offices of Italian and international fashion houses.
The Master in Fashion Communication and Styling is aimed at Italian and foreign graduates from universities and University level schools of Fashion, Communication, and Marketing, and at young professionals with minimum two years’ experience in the field.
Methodology and structure
Main strength of this Master is its capacity in combining theoretical preparation, study and analysis of the most successful manufacturing case studies with solid experience carried out in collaboration with companies and professionals within the sector. Aim of this course is to produce a Fashion Communication Coordinator, a professional capable of creating and managing an integrated communication strategy for a fashion brand, and, since nowadays, the visual aspects of brand communication has become fundamental, particular significance will be given to the study of styling, also through practical exercises, in order to properly convey brand values and aesthetics to the market. The communication professional has to have a good command of the trends of a specific market economy, to be able to develop new information techniques and to manage communication processes linked to the “fashion” phenomena.
After a first step dealing with subjects linked to the knowledge of the fashion system at historical, cultural and visual levels, students will move to a general understanding and acquisition of the most important communication processes in the fashion field: from the structure and the activity of a press office, to the fashion show, as a moment of visibility and strengthening of a brand identity, up to the publishing world and the specialized exhibitions; from the Web to the development of the media and of the expression forms linked to them (publishing, styling, web, new media, advertising, corporate events). A special part of the Master will be then focused on developing the most interesting areas of the stylist activity: from the structure of a photographic set - and how it works - to the iconographic research, plus, the design objective consists in the realization of shootings that allow students to “gain experience” by concretely using the theoretical knowledge and the technical tools they learnt. The shooting realization will be focused on menswear, womenswear and still life.
- FASHION COMMUNICATION
- FASHION CULTURE
- GRAPHIC DESIGN
- FASHION ECONOMICS
- HISTORY OF FASHION PHOTOGRAPHY
- PUBLISHING COMPANIES
- FASHION & THE MOVIE
- FASHION WEB COMMUNICATION
- WRITING ON FASHION
- PHOTO SET
- STYLING & SHOOTING STILL LIFE
- STYLING & SHOOTING MENSWEAR
- STYLING & SHOOTING WOMENSWEAR
- PRESS OFFICE
- THESIS PROJECT
This school offers programs in:
Last updated July 12, 2016