Master in Consumption, Culture and Marketing

Royal Holloway, School of Management

Program Description

Master in Consumption, Culture and Marketing

Royal Holloway, School of Management

This newly launched MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from the subject areas of marketing and sociology.

The programme explores claims that our contemporary world can be best understood as a consumer society and a brand culture and explores how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour with a view to better understand how it functions as a determinative mode of production and mediation whose influence reaches well beyond spheres of consumer behaviour and marketing management and into the realms of politics, culture and the environment.

Why choose this course?

We live in an age that is often described as a Consumer Culture, as though the primary way in which we relate to each other and understand ourselves is through our own consumer behaviour. In such a world everything becomes reconfigured according to the logic of marketing and branding. This course looks in-depth at the claims of a Consumer Culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. In short, this is a programme that seeks to develop understandings of the world in which we now live.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different areas, including:

  • Senior Associate at Bank of China International
  • Reporter at Xinhua News Agency
  • Senior Associate at PricewaterhouseCoopers
  • Finance Officer at Ealing Borough Council
  • Relationship Manager (Investments) at Barclays Bank

This taught masters course equips postgraduate students with the subject knowledge and expertise required to pursue a successful career, or provides a solid foundation for continued PhD studies.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Full time
9,400 GBP
Start date Sept. 2017
United Kingdom Egham, England
Application deadline Request Info
End date Request Info
Duration Request Info
Price 9,400 GBP
for UK/EU students. £15,100 for international students outside EU.