A brand represents the present, the past and the future of a company and analyzing it means knowing the history of a company and understanding the strengths which it is necessary to focus on in order to exploit its potentials and competitive advantage.
The Master course in Brand Management and Communication aims at creating professionals, company owners, marketing and communication managers or employees aware of the fact that a good diffusion of the brand plays the main role for the business success. Therefore, the training pathway aims at giving these profiles the right tools and at communicating the required techniques that support the right brand analysis, the planning and the management of each kind of marketing, communication and process governance strategy as well as the management of the intermediation with the most “operating” profiles working in these fields by understanding, assessing and helping their action.
Brand Manager for communication agencies and multi-brand international companies. Job opportunities at the Marketing office of brand companies. Marketing, communication, public relation or sales manager at any kind of medium-large enterprise.
Aimed at: Graduates and newly-gradates (from a three-year course or a teacher’s training school) ideally in Communication Science, Economics, managerial Engineering, Psychology of the Marketing; professionals; owners of micro-enterprises and Small-Medium Enterprises; marketing, communication, public relation or sales managers or employees.
The Master course in Brand Management and Communication will have an approach highly oriented towards the job without ignoring the theoretical principles of the concepts given. The educational methodology - practical and operational - includes head-on lessons, direct comparison with professionals and experts working in the field, individual and group exercises, analysis of case histories, visits to companies and project-works. The practical approach ensures the development of managerial skills and competences with reference to the use of technical and communication tools.
This school offers programs in:
Last updated April 13, 2016