In such a complex market situation subject to continuous scenario changes and characterized by a hyper-competitiveness, it is essential for a company to continuously, coherently and effectively manage its brand strategy in order to guarantee the success of a product, to create business and to increase its sales volume.
The Master in Brand Management and Communication aims at training a professional profile who, within a company or an agency, is able to manage the branding activities and to define a brand strategy combining high-quality tangible values and performance, and intangible values mostly linked to image, fame, visibility, and reputation. A complete professional profile able to surely use both the creative design language and the technical marketing one.
- For the Company: Brand Manager - Marketing Manager - Product Manager - Design Manager
- For the Consultancy firm: Project Manager - Client Manager - Strategist - Brand Consultant
- For the Agency: Strategic Planner - Account Manager
Brand Management and Communication is aimed at graduates in classical studies or social sciences, economics or scientific disciplines, as well as at graduates in creative disciplines from Italian and foreign design schools, and at young professionals with at least two years of experience in the field.
Methodology and structure:
The Master in Brand Management and Communication will provide participants with the creative, planning and management tools required to identify the end consumer, to define the product, to work out strategies, and to define how to realize an integrated communication campaign.
The Master alternates frontal lectures, exercises, case histories, workshops and projects realized in partnership with companies and agencies that are developed individually or in group. The didactic pathway is closely linked to the professional world thanks to the collaboration between partners and teachers. A synergic team, composed by professionals coming from the main companies, agencies and consultancy firms, supports the students throughout an intense, interactive and increasingly complex study plan.
- STRATEGIC MARKETING FOR BRANDING
- STATEGIC MARKETING
- CREATIVE THINKING
- BRAND COMMUNICATION
- PERSONAL BRANDING
This school offers programs in:
Last updated March 16, 2016