Master in Advertising

SCAD - The Savannah College of Art and Design

Program Description

Master in Advertising

SCAD - The Savannah College of Art and Design

Master the art of advertising

As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising.

M.A. in advertising

Available at: - Atlanta

  • ADVE 501 Advertising and Copywriting Essentials*
  • ADVE 502 Art Direction and Typography Essentials*
  • ADVE 503 Software and Production Essentials*
  • ADVE 705 Typography for Advertising Designers
  • ADVE 709 Advertising Studio I: Creative Strategies
  • ADVE 715 Digital Production Strategies for Advertising
  • ADVE 719 Advertising Studio II: Branding Solutions
  • ADVE 729 Art Direction
  • ADVE 731 Creative Copywriting for Advertising
  • ADVE 749 Advertising M.A. Final Project
  • ITGM 715 Interactive Web Design

— 700-level ARTH elective

Total course of study: 45 hours*

M.F.A. in advertising

Available at: - Atlanta - Savannah

  • ADVE 501 Advertising and Copywriting Essentials*
  • ADVE 502 Art Direction and Typography Essentials*
  • ADVE 503 Software and Production Essentials*
  • ADVE 705 Typography for Advertising Designers
  • ADVE 709 Advertising Studio I: Creative Strategies
  • ADVE 715 Digital Production Strategies for Advertising
  • ADVE 719 Advertising Studio II: Branding Solutions
  • ADVE 725 Digital Media for Advertising
  • ADVE 729 Art Direction
  • ADVE 731 Creative Copywriting for Advertising
  • ADVE 751 Advertising for Alternative Media
  • ADVE 779F Graduate Field Internship†
  • ADVE 779T Graduate Teaching Internship†
  • ADVE 791 Advertising M.F.A. Thesis
  • ADVE 792 Advertising M.F.A. Visual Thesis
  • ITGM 715 Interactive Web Design

— 700-level ARTH elective — 700-level ARTH elective — 500- to 700-level elective — 500- to 700-level elective — 500- to 700-level elective — 500- to 700-level elective

Total course of study: 90 hours*

  • Intensive coursework may be assigned upon admission.

† Choose one of these two courses.

Consult your faculty adviser in selecting elective courses.

Course numbers and titles are subject to change.

Careers in advertising

Become a designer for an ad agency. Become a creative director. Become an information designer. Advertising professionals combine skills in design, writing, strategic planning and branding for use in a wide range of media. Their role is to come up with "the big idea" that communicates an advertising message creatively, to reach and influence specific target audiences.

Launch your career as a professional:

  • Account executive
  • Art director
  • Copywriter
  • Creative director
  • Environmental designer
  • Information designer
  • Display director
  • Creative services manager
  • Advertising designer

And get recruited and hired by the best of the best:

  • Saatchi & Saatchi
  • Leo Burnett
  • Razorfish
  • BFG Communications
  • Digital Kitchen
  • Acquity Group
  • Grey Worldwide
  • Kirshenbaum Bond Senecal + Partners
  • La Comunidad
This school offers programs in:
  • English


Last updated March 16, 2016
Duration & Price
This course is Campus based
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Sept. 2017
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Full time
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Start date Sept. 2017
Place
USA Atlanta, Georgia
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USA Savannah, Georgia
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