Master Marketing and Sales

IMC University of Applied Sciences Krems

Program Description

Master Marketing and Sales

IMC University of Applied Sciences Krems

MasterMarketingand Sales

Language of instruction: English

Key skills

Graduates of the Master programme Marketingand Sales are qualified to take on a wide range of responsibilities, including:

  • Developing marketing plans and strategies
  • Managing collaboration with agencies and heads of marketing
  • Negotiating and concluding contracts
  • Recruiting and training sales staff
  • Designing sales strategies and distribution networks
  • Carrying out market research and sales planning activities
  • Drawing up pricing strategies
  • Budgeting (and controlling)

Core modules

  • Strategic marketing: strategy development, planning and budgeting, strategic partnerships
  • Integrated marketing communications
  • Segment-specific marketing: market intelligence and marketing metrics
  • Law and regulations
  • Agency and expert management
  • Skills: research methods
This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2017
Duration
Duration
2 years
Full time
Price
Price
Information
Deadline
Start date Oct. 2017
Place
Austria Krems
Application deadline Request Info
End date Request Info
Duration 2 years
Price Request Info