Marketing

Loughborough University School of Business and Economics

Program Description

Marketing

Loughborough University School of Business and Economics

This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice.

During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context.

Students on the programme will benefit directly from expert teaching from leading researchers and academics, many of whom are world-renowned in their fields.

Overall, the programme's strategic aim is to impart marketing knowledge and analytical skills that will prepare you for any marketing management role within a multinational organisation.

Partnership with TMLA (Accredited CIM Study Centre)

New for 2016, the School of Business and Economics has established a partnership with Chartered Institute of Marketing (CIM) accredited study centre TMLA. Alongside their MSc, students on our Marketing programme will have the opportunity to study towards their CIM accredited Level 6 Diploma in Professional Marketing. This industry-recognised qualification will equip students with the knowledge, skills and understanding to take a strategic approach to marketing management. Delivered direct from our Loughborough campus, teaching will be provided via blended-learning from skilled TMLA tutors with expertise in providing CIM courses.

*Additional fees will be applicable to those wishing to study their CIM Level 6 Diploma.

Learning, teaching and assessment

Teaching on the Marketing programme is provided by our world-renowned specialist staff using a number of methods, including: lectures, seminars, group work, feedback forums, one-to-one sessions with programme tutors, and workshops. Modules are assessed by a combination of examinations and skills-based courseworks.

Semester 1

Compulsory modules*

  • Accounting and Financial Management (15 credits)
  • Human Resource Management (15 credits)
  • Innovation and Entrepreneurship
  • Marketing in the Organisation
  • Skills for Employability and Personal Development (two-semester module)

*Students with significant knowledge of a compulsory module may substitute it with another available module.

Semester 2

Compulsory modules*

  • Digital Marketing and Social Media
  • Making Marketing Work
  • Skills for Employability and Personal Development (two-semester module)

Optional modules (choose two)

Semester two affords you the opportunity to explore two areas in which you are particularly interested. Options include:

  • Brand Management
  • International Marketing
  • Logistics and Supply Chain Management
  • Marketing Communications
  • Services and Retail Management

Summer period

The summer semester from July to September further builds on the competencies you have learned during the course, instilling a vital understanding of marketing and business strategy:

  • Business Market Review
  • Strategic Marketing Solutions

Entry criteria

A good honours degree (2:2 or higher) from a UK university or equivalent overseas qualification recognised by Loughborough University, typically in a non-business field though those with a business background will be considered.

Degrees must be obtained from a university or institution recognised by Loughborough University.

English language requirement for international students

  • IELTS: overall 6.5 with minimum 6.0 in each component
  • IELTS is waived for International students based in the UK who either:
    • achieve a 2.1 academic classification from a UK university
    • OR who have studied in UK for 2+ years and meet the academic entry requirements for the programme
This school offers programs in:
  • English


Last updated July 25, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 3, 2016
Duration
Duration
1 year
Full time
Price
Price
11,000 GBP
Information
Deadline
Start date Oct. 3, 2016
Place
United Kingdom Loughborough, England
Application deadline Request Info
Ongoing
End date Request Info
Duration 1 year
Price 11,000 GBP
for UK/EU; 19,350 GBP for international
Videos

MSc Marketing and Management

MSc Marketing and Management