MSc in Strategic Marketing

Romanian-American University

Program Description

MSc in Strategic Marketing

Romanian-American University

The MSc in Strategic Marketing, offered by the School of Management-Marketing, is a two-year programme. The knowledge attained in class and the skills developed in this program will render a better-informed and prepared individual to tackle a wide variety of marketing aspects, beginning with the market comprehension and targeting, continuing with positioning and ending with marketing metrics.

Official accrediation by ARACIS (Romanian Agency for Quality Assurance in Higher Education)

Decision by Romanian Government (Romanian Agency for Quality Assurance in Higher Education)

Master in STRATEGIC MARKETING

  • Developing successful practitioners in one of the most dynamic and popular careers
  • Know-how transfer between academic and business environments
  • Developing expertise in cutting-edge marketing applications
  • Striving for a customer-centered vision in all organizational endeavors
  • Wide range of elective subjects with foreign professors

The Master in Strategic Marketing is a two-year programme. The knowledge attained during the classes and the skills developed during this programme will render a better-informed and prepared individual. The graduate will be able to tackle a wide variety of marketing aspects, beginning with market comprehension and targeting, continuing with positioning and ending with marketing metrics.

For the evaluation of the students, the School of Management-Marketing applies the methodology of the Romanian-American University, included in the regulations on the professional activity of students and it relies on two criteria: attendance and performance. Each academic year is divided into 2 semesters. The curriculum provides minimum 60 transferable study credit points (30 credit points per semester). There is a total of four semesters in two years. A semester typically has 14 weeks. The 4th semester has 11 weeks + 3 allocated for internships and completion of the dissertation project.

The curriculum includes compulsory subjects and elective subjects (starting with the first year of study, the 2nd semester). Elective subjects are grouped together in tracks providing the students with additional training, according to the selection made in the first year.

The Master in Strategic Marketing includes the following compulsory subjects:

  • Marketing Research and Data Analysis
  • Integrated Marketing Communication
  • Global Marketing Management
  • Customer Experience Management
  • Managing Brands and Customer Equity
  • Segmentation and Positioning Strategies
  • Digital Marketing Management
  • Supply Chain Strategy
  • Pricing and Sales Management Strategy
  • Measuring Marketing Effectiveness
  • Marketing Planning - Decision Making
  • Marketing Innovation Lab
  • Integrated Research and Consultancy Project
  • Strategic Marketing Simulation
  • Specialized Internship
  • Dissertation Paper Project

The Master in Strategic Marketing includes the following elective subjects:

  • International Business Negotiation
  • Design Factory - Developing Innovation
  • Psychology of Culture
  • Presentation Skills
  • International Business Ethics & Leadership
  • Reality Test Labs: Testing Entrepreneurial Ideas – Workshop
  • The Art of Networking: Be a Best Performer
  • Growth Strategies for Banks and Companies Adjusted to Emerging Markets
  • Start-up Garage: Tuning the Entrepreneurial Process – Workshop
  • Project Management
  • Doing Business with Asian Countries
  • Communicating in the 21st Century

Romanian-American University offers all applicants an English test online to obtain a certificate of your English language skills.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2016
Mar. 2017
Duration
Duration
2 years
Full time
Price
Price
2,400 EUR
Information
Deadline
Start date Oct. 2016
Place
Romania Bucharest
Application deadline Request Info
End date Request Info
Duration 2 years
Price 2,400 EUR
per year EU/EEA nationals. For non-EU/EEA nationals: 3,100 EUR/year (scholarships available).
Start date Mar. 2017
Place
Romania Bucharest
Application deadline Request Info
End date Request Info
Duration 2 years
Price 2,400 EUR
per year EU/EEA nationals. For non-EU/EEA nationals: 3,100 EUR/year (scholarships available).