MSc in Marketing

University of Strathclyde Business School

Program Description

MSc in Marketing

University of Strathclyde Business School

Why this course?

The Msc Marketing Programme is designed for non-business graduates who want to pursue a career in this area.

The Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.

You’ll gain a sound knowledge of the principles of marketing. Most importantly, you’ll develop an understanding of consumer behaviour in relation to individuals and organisations. We’ll also ensure that you gain the technical and personal skills necessary to pursue your future career.

The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice.

The course has many value added features including but not limited to:

  • real-life learning through our live industry consultancy project, ‘International Marketing Works’
  • high-calibre industry collaboration
  • research excellence
  • skills-based teaching

Our students are truly international with representations from all parts of the globe which further enhances the learning experience.

What you’ll study

You’ll study seven compulsory and four optional choice classes.

Teaching methods include case studies, simulations, seminars, presentations, team work, problem-solving exercises, and ‘hands-on’ real-life business projects.

The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and encourage interaction among students. All modules require a high level of student participation in class and independent study.

Leadership & team building

For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences.

The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.

Accreditations & affiliations

Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.

We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.

Our courses are accredited by:


Guest lecturers

World-class speakers from major International organisations give lectures on our programmes reflecting the high calibre industry collaborations of the department.

Employability & career development

The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.

Social activities

There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.

Course content

The Msc Marketing Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.

Students are given a sound grasp of the principles of marketing and most importantly, consumer behaviour concerning individuals and organisations. We will also ensure that you gain insights into the technical and personal skills necessary to pursue your future career.

Semester 1: core classes

  • Key Skills
  • Strategic Marketing Management
  • Consumer Behaviour
  • International Marketing Research
  • Brand Management & Strategy

Semester 2

  • Marketing Works: Group Consultancy Project
  • Dissertation Skills

Elective classes

You will be required to choose four 10 credit elective classes from those available. The range varies from year to year but it is anticipated that those listed below, or similar will be offered.

  • Destination Marketing Management
  • Managing Tourism Resources
  • International Services Marketing
  • Sector Studies
  • Contemporary Consumers
  • Customer Management 1
  • Customer Management 2 – Digital Marketing
  • Export Marketing
  • Integrated Marketing Communications
  • International Culture & Heritage Marketing
  • Sports Marketing in a Global Context
  • Retail Marketing Management

Summer term

  • Dissertation

Learning & teaching

A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:

  • a package of essential texts for all core classes
  • employability seminars and career counselling
  • access to relevant databases
  • a student/staff consultative committee providing an effective mechanism for student feedback throughout the year

Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.

The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.

The Learning and Teaching methods will vary between courses. These will include:

  • online updates
  • class discussions
  • role-playing exercises
  • case studies
  • directed reading tasks
  • guest lectures
  • student-led presentations
  • DVD/Podcast presentations
  • computer-based/experiential learning
  • self-motivated reading and research


Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

Entry requirements

A first or upper-second-class Honours degree, or overseas equivalent, in a non-business discipline.

English language proficiency must be at IELTS 6.5 minimum.

Selection process

The selection process for this programme is based on information relating to your past academic performance and qualifications as well as work and life experiences, determining your suitability for the programme. For this reason, the completion rate is extremely high. Students who are committed to their studies and perform at the academic level required will complete the programme successfully.

Pre-Masters Preparation Course

The Pre-Masters Programme is a preparation course for international students (non EU/UK) who do not meet the entry requirements for a Masters degree at the University of Strathclyde. The Pre-Masters programme provides progression to a number of degree options.

Fees & funding

How much will my course cost?

All fees quoted are for full-time courses and per academic year unless stated otherwise.

  • Scotland/EU

2015/16 - £12,000

  • Rest of UK

2015/16 - £12,000

  • International

2015/16 - £15,000


Where are they now?

Our Masters is recognised globally for its excellence and graduates develop careers in marketing and related employment all over the world. A very small selection of job titles and employers is represented in the following examples*.

Some graduates choose to continue studying for a PhD.

Job titles include:

  • Analyst
  • Junior Planner
  • Marketing Co-ordinator
  • Marketing Manager
  • Media Planner
  • Research Associate

Employers include:

  • Asia Pacific Research
  • Billington Cartmell
  • Gerson Lehrman Group
  • GroupM China
  • ICS Technology Co Ltd
  • The Edinburgh Woollen Mill

Based on the results of the National Destinations of Leavers from Higher Education Survey (2010/11 and 2011/12)*.

This school offers programs in:
  • English

Last updated November 8, 2015
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
12 months
Full time
15,000 GBP
Start date Sept. 2017
United Kingdom Glasgow, Scotland
Application deadline Request Info
End date Request Info
Duration 12 months
Price 15,000 GBP
International fee 2015/16