MSc in Marketing

National College of Ireland

Program Description

MSc in Marketing

National College of Ireland

MSc in Marketing

The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as providing you with a detailed understanding of the marketplace. In addition you will learn how to apply the latest marketing theory and practice in an increasingly complex trading environment.

About this Course

The course will cover core marketing disciplines such as integrated communications, consumer behaviour, strategic marketing management and international marketing. You will be afforded an opportunity to specialise in particular marketing themes which include brand management, entrepreneurship and digital marketing.

Who is the course for?

The course is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.

Award and Progression

The MSc in Marketing course is awarded by QQI at level 9 on the National Framework of Qualifications. This award will allow transfer to level 9 research degrees and in some cases progression to taught doctoral courses at level 10 on the NFQ.

Entry Requirements

Applicants are required to hold a minimum of a level 8 qualification in a cognate discipline (i.e. a business related honours degree) or equivalent on the National Framework of Qualifications. The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning non-graduates with extensive professional experience and/or other prior qualifications.


This course extends over 1 academic year.

Indicative Schedule

An indication of the schedule of class days and times is: Monday and Wednesday evenings 18.00 - 21.00 and some Saturday workshops

This school offers programs in:
  • English

Last updated December 2, 2015
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
1 year
Full time
Start date Sept. 2017
Ireland Dublin
Application deadline Request Info
End date Request Info
Duration 1 year
Price Request Info