MSc in Marketing

Institute of Technology Sligo

Program Description

MSc in Marketing

Institute of Technology Sligo

MSc in Marketing

The M Sc. in Marketing programme prepares participants for a career in marketing at managerial or senior executive level-in the public and/or private sector. Candidates will develop their capacity to provide marketing insight and thought leadership in an organisation.

Graduates will have the skills set and abilities to build the reputation of the professional practice of marketing.

The course will be delivered through a combination of interactive learning, case studies, guest lectures, seminars and workshops.

Assessment will be based on a combination of continuous assessment and end of semester examinations.

About this Programme

  • Export Marketing Practice
  • Service Leadership Through Creativity & Innovation
  • Sales Practice
  • Digital Marketing
  • Marketing Ethics
  • Contemporary Marketing MSc Marketing
  • Research Methods MSc Marketing
  • Brand Management
  • Entrepreneurship & Financial Analysis
  • Strategic Marketing Management
  • Professional Seminar Series
  • Dissertation MSc Marketing

All candidates must complete a Dissertation on a marketing related topic.

Key Skills


  • Strategic Marketing Excellence
  • Analytical Management Competencies
  • Decision Making Financial Insight
  • Leadership Economic Awareness
  • Creativity Research Orientation
  • Collaboration Future Trend Analysis

Workshop Series

An important part of the programme is the provision of workshops each semester. All participants attend these workshops to enhance your learning experience.

  • Academic Writing
  • Study Skills
  • Social Media Marketing
  • SPSS
  • The role of creativity in Marketing.

After you Graduate

Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individuals with the opportunity to work in Ireland and internationally across a whole spectrum of marketing functions in a wide range of business organisations.

Entry Requirements

A Level 8 Honours Degree (2.2) or equivalent professional qualification in a business related area or Higher Diploma in Business (Level 8 ) with a minimum of three specialist marketing modules at Level 7 and/ or 8.

Applicants who do not have a relevant Level 8 qualification may be considered for admission where they have minimum of seven years relevant business/marketing experience through IT Sligo’s RPL process.


Classroom. This is a full-time day programme, however, to facilitate students who cannot commit to a full-time programme, students may take individual modules or a number of modules that fits in with their individual life commitments. Details of the timetable will be available from the Department of Marketing in September.

Note that it is intended to deliver an online version of this course from September 2012. 

Award: Level 9

Duration: 2 years part-time

Fees: €3,300 per year, OR €500 per 5-credit module, €1,000 per 10 credit module (€6,600 total)

Application Deadline: 3 September 2011

Delivery: Classroom/Online

Duration & Price
This course is Campus or Online
Start Date
Start date
Sept. 2017
2 years
Full time
10,000 EUR
Start date Sept. 2017
Ireland Sligo
Application deadline Request Info
End date Request Info
Duration 2 years
Price 10,000 EUR
pa (non-EU); €6,270 pa (EU)