MSc in Marketing
The MSc in Marketing program prepares students for real-world marketing challenges. Graduates from the program will understand how marketing creates value for a company or organization, will be able to draft effective marketing plans, and will master the functional processes of marketing. Participants receive comprehensive knowledge and have the option of choosing from two specializations: Marketing Management or Tourism Management. A specialization is not required for completion of the MSc in Marketing program and a general Marketing track is also possible. Please see the program curriculum for the course plan. The program is offered on a full-time, two-year basis.
The MSc in Marketing program aims at achieving a balance between practice and theory. Class sizes are adequate to the master level and education is based on interaction. The master program relies heavily on case studies, computer simulations and on other forms of students' activities. Participants often work on real-life projects and are sought after by the leading companies upon graduation.
The Marketing and Media Institute
The Marketing and Media Institute (MMI) faculty has been involved in English education for more than 20 years. It has built its curriculum together with leading universities and schools both in Europe and the U.S. The wide curriculum definitely benefits from the diversity of the faculty of around 25 full-time members, many of whom are actively participating in research and teaching with leading universities in multiple countries on several continents. This diversity helps to create a depth in the curriculum
The institute greatly benefits from the existence of its Advisory Board. We are proud to be able to attract leaders from different industries representing world-class international and local companies.
Obviously no program can be successful without attracting a motivated, ambitious and knowledgeable student body. Corvinus marketing master students have won multiple awards in national competitions and participated in international teams of the university in case competitions around the world.
The International Dimension
In addition to education, the institute faculty has been active in participating in international research cooperation in multiple areas, including media, advertising, consumer behaviour, marketing orientation, services, retailing, business-to-business, and other areas. This work has resulted in joint reports and numerous publications.
The institute is an active member of the international research community. It is represented in the marketing and design faculty groups of the Community of European Management Schools (CEMS) and in the COSTA media research group.
It hosted several international conferences , including the European Marketing Academy Annual Conference in 1996 and in 2010 the leading B2B Conference – IMP - and 1st EMAC Regional Conference.
This school offers programs in:
Last updated July 1, 2016