MSc in International Marketing and Management

ISM University of Management and Economics

Program Description

MSc in International Marketing and Management

ISM University of Management and Economics

MSc in International Marketing and Management

The overall goal of the programme is to provide students with international marketing management related knowledge, skills, values and attitudes. The programme’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration. The programme is structured on three main pillars – marketing, financial implications of marketing investments and research. The overall marketing management approach in the program is very analytical and stresses marketing skills required to influence the level, timing, and composition of demand for a product, service, organization, place, person, idea or some form of information. The degree is tailored to the needs of managers operating in highly turbulent international and local environments.

The Master of Science (MSc) in International Marketing and Management is a rigorous and unique academic programme exposing students to international business and academic environments, thus, preparing them optimally for a career in international business.


Through the Master of International marketing and Management programme students will be able to:

  • apply develop and implement the contemporary theories in the areas of international marketing and management;
  • analyse and assess internal and external international business environment and derive managerial decisions;
  • analyse and critically evaluate various real-life business examples, situations and experiences in multiple international management functions;
  • use advanced qualitative techniques and quantitative data analysis methods.



Courses


Year I

  • Advanced Topics in International Management
  • Brand Management
  • Advanced Corporate Finance
  • International Consumer Behavior
  • Research Methodology
  • Corporate Social Responsibility
  • Multivariate Statistics
  • Service Marketing
  • Marketing Finance
  • Marketing Research and Multivariate Analysis

Year 2

  • Strategic Marketing
  • New Product Development and Service Innovation
  • Theories and Methods of Marketing Communication
  • Foreign Operations Methods
  • Sales Negotiations and Salesforce Management
  • Master Thesis
This school offers programs in:
  • English


Last updated July 18, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
2 years
Full time
Price
Price
8,000 EUR
Information
Deadline
Start date Sept. 2017
Place
Lithuania Vilnius
Application deadline Request Info
End date Request Info
Duration 2 years
Price 8,000 EUR