Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help business gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.
The Master’s programme in International Marketing and Brand Management is Sweden's most popular MSc degree programme, with the largest amount of applicants from all over the world.
One programme – two tracks
The programme is organised into two entry-tracks, of which you choose one when you apply:
- Track 1: Strategies for Brands and International Markets or
- Track 2: International Consumer Trends, Brands and Innovation
Where most programmes focus on either international marketing or brand management, this programme will teach you how to meet the challenges and issues related to both. We provide you with the theory, concepts and skills to build strong brands and succesfully market products and services for businesses in a global competitive environment.
Key concepts of the programme:
- Deeper knowledge of international marketing and strategy (track 1)
The development of competitive brands and corporate images.
- Deeper knowledge of consumers, brands and innovation (track 2)
Practice theory and build skills by solving real problems for internationally leading companies.
Our programmes are designed to increase your ability to solve complex problems and strengthen your decision-making skills. Case studies are an integral part of the programme and ensure that you are able to practice what you have learned on real world problems from internationally leading companies and brands. If you want to learn how to influence decisions, people, businesses and society at large, this is the best place to start.
The Master’s in International Marketing and Brand Management prepares you for an international career in marketing, strategy, brand and product management, sales and marketing research. Graduates have found employment at, for example, SAS, L’Oreal and IKEA.
Read about this programme: www.lunduniversity.lu.se/International-Marketing-Brand-Management
Why Lund University?
Founded in 1666, Lund University is one of northern Europe’s oldest, broadest and finest universities. Ranked 70th in the QS World University Ranking 2015, the University is the #1 choice for international students coming to Sweden – one of the world's most innovative, creative and democratic countries.
If you want a truly global classroom experience where you can start your international network, Lund University is a great option to consider. Experience a different way of learning in a country ranked as the second best in the world at providing higher education. Group work and informal teacher-student relationships facilitate an in-depth level of learning.
The University is located in Lund - a charming and compact university city in southern Sweden, only 35 minutes from Copenhagen. The city is famous for its vibrant student life and is home to many world-leading research facilities and international companies.
Learn more at www.lunduniversity.lu.se
Last updated November 17, 2015