MSc in International Marketing and Brand Management

Lund University

Program Description

MSc in International Marketing and Brand Management

Lund University

Programme overview

The Master's programme in International Marketing and Brand Management prepares you for a career in marketing, strategy, brand and product management, sales and marketing research in organisations varying from multinational corporations to small and medium sized enterprises and NGO's.

This programme allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to operate, build strong brands and succesfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, trends and their interplay with consumption and brands, and gain skills that are essential for companies to be able to develop new innovations that raise profits and ideally improve sustainability as well.

The programme features a wide range of electives and value added features including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects.

Our students are truly international with representations from all parts of the world, which further enhances the learning experience. The programme is Sweden’s most popular MSc degree programme with the largest international application pool of students compared to all other master’s offered.

The programme is designed to increase your ability to solve complex problems and strengthen your decision-making skills. Teaching methods include case studies, seminars, presentations, team work, problem-solving exercises, and hands-on real-life business projects. The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and to encourage interaction among students. All modules require a high level of student participation in class.

Specialisation tracks

The programme is organised into two different tracks. When applying for the programme, you also select which track you are specialising in, depending on your ambitions and interests.

When applying to this programme you select one of two specialisation tracks: Strategies for Brands and International Markets (track 1), or the International Consumer Trends, Brands and Innovation (track 2).

Career prospects

Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. You will be able to help businesses gain insight by providing them with trend analysis, consumer and marketing research, business intelligence, scenario planning, strategy and innovation.

The Lund University School of Economics and Management's close ties to the international business community and extensive network of corporate partners ensure practical relevance and gives your career a head start. Graduates have found employment at internationally leading businesses all over the world at, for example, SAS, L'Oreal and Ikea.

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Why Lund University?

Founded in 1666, Lund University is one of northern Europe’s oldest, broadest and finest universities. Ranked among the world's top 100 universities in the QS Ranking 2016/2017, the University is the #1 choice for international students coming to Sweden – one of the world's most innovative, creative and democratic countries.

If you want a truly global classroom experience where you can start your international network, Lund University is a great option to consider. Experience a different way of learning in a country ranked as the second best in the world at providing higher education. Group work and informal teacher-student relationships facilitate an in-depth level of learning.

The University is located in Lund - a charming and compact university city in southern Sweden, only 35 minutes from Copenhagen. The city is famous for its vibrant student life and is home to many world-leading research facilities and international companies.

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Last updated October 17, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
1 year
Full time
Start date Sept. 2017
Sweden Lund
Application deadline Request Info
End date Request Info
Duration 1 year
Price Request Info