Guide to Master’s Programs 2011: Innovation Management the best!
The master Innovation Management received the highest ratings in the Guide to Master’s Programs 2011, published on 8 February. The program is rated highest by students on the aspects of ‘content, skills, career preparation, examinations and assessment’.
MSc in Innovation Management
Increasing innovative strength
Innovations are important for nations and firms. They drive economic growth and help firms to remain competitive. Consequently, safeguarding the innovative capacity of manufacturing and service industries is of the utmost importance for politicians and managers alike.
Innovations are new product forms resulting from new technology, new product attributes, or unique combinations of resources. Innovations providing higher levels of value compared to existing products are the ones most likely to successfully penetrate the market and build customer franchise. Next to incremental innovations radical innovations exist. The latter involve new technological trajectories and often require more behavioral change from customers/users.
The Master's program of Innovation Management focuses on the issues of how to analyze, design and manage new product processes in technology-driven firms. Because in today’s turbulent business environment, innovation often involves (quasi) external acquisition of technology and/or close collaboration with customers, suppliers, competitors an open innovation perspective is used. The program also pays attention to other forms of new business development, including entrepreneurship and new venturing, i.e. how established firms spin off promising business initiatives.
As part of an industrial engineering school we focus on the operational processes of innovation and emphasize the ability to analyze and (re)design innovation processes for maximum effectiveness and efficiency. This focus sets us apart from other schools offering innovation programs like Erasmus University. Furthermore, the knowledge and skills you will learn will make you, as an individual, an important factor in enhancing any firm’s innovation capacity.
The Innovation Management master program combines an exciting variety of disciplines, from mathematics to psychology, and applies this to a wide range of business fields, including new product development, alliance management and marketing.
As a graduate of this Master’s degree program you will be well prepared for a broad range of positions and careers. For example you could work as a product development manager in a production or service company, as a purchasing and inventory manager, as a strategy consultant, or as an entrepreneurship or alliances manager. Starting your own company or taking a career in research are also among the options.
Business positions include jobs such as:
- new product development manager at high-tech companies, such as Philips and Xerox
- alliance manager at multinational companies, such as Unilever and DSM
- external or internal management consultant with specific skills in the areas of knowledge and relationship management, alliance management, or service management.