MSc in Health Food Innovation Management
The Master in Health Food Innovation Management prepares students to understand the process of innovation in the food and beverage industry, with a specific focus on improving consumer health and healthy eating behaviour. Through a multidisciplinary learning approach, students will be prepared to help transfer health science aspects into sound new product and marketing concepts.
The programme will be offered at the Maastricht University satellite location in Venlo, under responsibility of the Faculty of Health, Medicine and Life Sciences.
The Master in Health Food Innovation Management is a two-year, full-time programme taught in English.
Today, poor diet choices, often in combination with an inactive lifestyle, are known to be associated with a variety of chronic diseases, such as obesity, heart disease and diabetes. Nutritional health care has become a main driver for innovation in the food and beverage industry. However, the rate of product failure is high. Therefore, scientific knowledge of the following key factors in this process is essential to effectively bridge research with business:
- Biomedical sciences addressing the impact of nutrition components on health and disease prevention;
- Consumer research into the areas of health concerns, disease risks and benefit communications;
- New technologies of ingredient extraction, modification and processing impacting on product application opportunities;
- Food regulatory/law developments, health benefit claim possibilities.
The unique master's programme in Health Food Innovation Management deals with these aspects and aims to develop the skills that will help students fulfil demanding roles in the business of healthy eating and develop a solid base for employment in research.
Last updated December 14, 2015