MSc in Digital Service Design

Brunel University: College of Engineering, Design and Physical Sciences

Program Description

MSc in Digital Service Design

Brunel University: College of Engineering, Design and Physical Sciences

What is digital service design? It’s the art of building customer experiences with a strong digital element.

This new multi-disciplinary course is designed to help graduates develop cutting-edge user experience design techniques for designing digital products and services. The course features close integration with leading digital companies to help you develop deep knowledge of both design theory and practice as well as to equip you for employment in the digital sector.

The course has been designed in collaboration with Wilson Fletcher, a leading digital design studio, to closely mirror current professional practices. In the course, you will have the opportunity to apply for an industry internship at the end of your third term. Additionally, some of our digital design partners may also offer dissertation opportunities.


Brunel’s MSc course in Digital Service Design prepares you for roles in the fast-growing digital industry by providing a programme led by industry experts and practitioners.

By the end of the course you will be able to:

  • Generate ideas and turn them into viable concepts and working prototypes.
  • Work in multidisciplinary teams in a studio setting and take responsibility for your work.
  • Problem-solve and design for both user and business needs.
  • Understand the skills, tools and methodologies necessary to develop compelling strategies, products and services.
  • Design and develop experiences, products and services of high quality with digital media at their core.
  • Demonstrate a critical and practical understanding of the issues relevant to digital service design and their use in the context of modern industry and commercial environments.
  • Have a thorough and clear understanding of the methodologies and professional skills necessary for effective digital service design in a business environment.
  • Reflect – critically and in-depth – on relevant aspects of the state-of the art of both the practice and theory of digital service design.

As a result of enrolling on this course, you will have the opportunity to form a network of industry contacts which will be invaluable when you enter into the world of employment.

You will work on a number of individual and group practical projects based on real-world briefs.

You will develop the technical, interpersonal, creative and strategic skills needed to succeed in the digital service design industry.

A cutting edge programme

You will explore areas of design and rapid prototyping, innovation methodologies, interview and workshop facilitation, journey mapping, customer research methodologies, project management and how to develop and present actionable recommendations and much more.


Our Master's programmes aim to equip you with the qualities and transferable skills necessary for employment. Each course is developed with industry in mind and has one or more industrial advisers who are involved in course development and delivery


Graduates will be equipped to work in leading digital design agencies and consultancies as well as innovative blue-chip companies that have design departments. Fields you might go into after this course include:

  • App development
  • Copywriting
  • Digital design
  • Digital product design
  • Digital project management
  • Front-end development
  • Information architecture
  • Interaction design
  • Product management
  • Research
  • Service design
  • Strategy
  • User experience design
  • UX architecture.
  • Work Placements

This course is focused on employment and students have the opportunity to undertake an internship after they complete their dissertation. Digital design companies potentially offering internships include: Wilson Fletcher, ORM, Hugo & Cat, DDB, Furthermore, BBH, The Guardian, M&S, W12, Friday, UsTwo.

Selected students may also have the opportunity for a company-sponsored dissertation project in term three.

Entry Criteria 2016/17

A UK first or second class (2:1) Honours degree or equivalent internationally recognised in any discipline. An interest in technology, human computer interaction, communication and design is required.

Applicants with other qualifications with industrial experience (that is relevant to the subject area) may be considered and will be assessed on an individual basis. Industrial certifications may be taken into account. Such applicants may be required to attend an interview .

Entry criteria are subject to review and change each academic year.

English Language Requirements

  • IELTS: 6.5 (min 6 in all areas)
  • Pearson: 58 (51 in all subscores)
  • BrunELT: 65% (min 60% in all areas)
This school offers programs in:
  • English

Last updated September 13, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Full time
9,400 GBP
Start date Sept. 2017
United Kingdom Uxbridge, England
Application deadline Request Info
End date Request Info
Duration Request Info
Price 9,400 GBP
Per annum UK/EU students: £9,400 full-time International students: £17,200 full-time