MSc in Digital Marketing and Communication

ESC Rennes School of Business

Program Description
EFMD Epas Accredited

MSc in Digital Marketing and Communication

ESC Rennes School of Business

MSc in Communication and Digital Marketing

Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The programme will also engage students to challenge the impact of new technologies on promotional and media related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.

Programme entirely taught in English

Main Courses:

INTERNATIONAL MARKETING COMMUNICATION AND ADVERTISING STRATEGY

COMMUNICATION MANAGEMENT

DIGITAL ADVERTISING STRATEGY

CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT

TRADITIONAL ADVERTISING AND MEDIA PLANNING

WINTER SESSION ABROAD/

INTERNATIONAL STRATEGIC MANAGEMENT

THE ROLE OF ICT IN ADVERTISING AND COMMUNICATION

INTERNATIONAL CONSUMER BEHAVIOUR

MARKETING OF INNOVATION

METRICS AND CONSUMER DATA MANAGEMENT IN DIGITAL MARKETING

CREATIVE DIGITAL ADVERSITING STRATEGIES

FRENCH LANGUAGE FOR INTERNATIONAL STUDENTS

(FOREIGN LANGUAGE FOR FRENCH STUDENTS)

PREPERATION FOR GRADUATING PROJECT

Admission requirements:


1) First degree (Bachelors) in any discipline or equivalent*

2) English proficiency: TOEFL, TOEIC, IELTS or equivalent

3) Application form

4) Interview (possible by phone)

* Cases will be considered individually

This school offers programs in:
  • English


Last updated November 24, 2015
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
16 months
Full time
Price
Price
16,000 EUR
Information
Deadline
July 31, 2016
Start date Sept. 2016
Place
France Rennes, Pays de la Loire
Application deadline July 31, 2016
End date Dec. 31, 2017
Duration 16 months
Price 16,000 EUR
Tuition fees for the 16 months