MSc in Business Administration: Entrepreneurship and Management in the Creative Industries

University of Amsterdam

Program Description

MSc in Business Administration: Entrepreneurship and Management in the Creative Industries

University of Amsterdam

The Entrepreneurship and Management in the Creative Industries (EMCI) track is designed for two groups: those who are interested in the creative industries because they want to be involved in those industries themselves; and those who want to be prepared to deal with challenges in any industry where creativity and innovation play a central role.

Customise the programme by choosing from a selection of more than 20 elective courses; prepare for your career with real-world case studies and top-level guest lectures; benefit from a strong research focus, qualified, international staff and fellow students from all over the world.


After successful completion of this programme, you will receive a legally accredited Master’s degree in Business Administration and the title Master of Science (MSc).

This one-year programme has a strong international focus and reflects a research-based approach to the field of Business Administration, in general, and EMCI, in particular. Whether you wish to be directly involved in one of the creative industries or to apply the lessons learned from them to other sectors, the EMCI track will provide you with the perfect grounding.

About this track

This one-year Master's programme involves courses that revolve around the core concepts of creativity and innovation. The Theories of EMCI course addresses the question: what makes creative industries different from normal industries? It covers classic industries, such as painting and theatre, as well as more recent ones, like film and computer games. The Cultural Entrepreneurship and Innovation course caters for those with an interest in the dynamics of the creative and cultural industries, as well as their wider-ranging economical and sociological aspects. Meanwhile, Strategic Management and Marketing Theory in the Creative Industries takes a closer look at the basic building blocks of strategic management and marketing theory, such as competition, market, organisation, innovation and strategy.

Programme structure

The Master of Science in Business Administration is a one-year programme of 60 ECTS credits (1 ECTS credit = 0.5 US credits). The academic year runs from September to the beginning of July and is divided into two semesters, each with three periods. If you choose to follow the International Management or Marketing specialisation you may start your programme in either September or February.


The Master's thesis is the final piece of work you will be required to complete prior to graduation and is based on your chosen track. Your thesis must be individually written and will be supervised by one of the lecturers from the relevant track. Business Administration offers a structured thesis process, which enables you to finish your Master's degree within the given year.

This school offers programs in:
  • English

Last updated April 19, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
1 year
Full time
1,984 EUR
Start date Sept. 2017
Netherlands Amsterdam
Application deadline Request Info
End date Request Info
Duration 1 year
Price 1,984 EUR
EU/EEA students. Non-EU/EEA students €14,850 per year.