MSc Strategic Marketing

University of Bradford School of Management

Program Description

MSc Strategic Marketing

University of Bradford School of Management

Our MSc Management programmes are rated amongst the best in the world, ranked Top 10 in the UK and Top 60 worldwide (Financial Times, 2014). The School also holds a World Top 10 ranking for Marketing.

By choosing Bradford you’ll benefit from studying at a triple accredited (Equis, AMBA and AACSB) business school that’s rated by the Financial Times as one of Europe’s Top 60 Schools.

The MSc in Strategic Marketing, is designed for students from a range of backgrounds who are looking to develop their knowledge and skills in marketing from a strategic perspective.

The programme will provide you with the knowledge, technical skills and expertise to develop marketing strategies which deliver a competitive advantage through a clear customer focus. You will also develop an understanding of the full range of marketing tools and techniques available, and how to integrate them to plan and implement successful marketing programmes.

Suitable for students with or without prior experience of business, marketing or management subject areas, it is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and strategic marketing through the use of module assignments, case studies, industry speakers and consulting projects.

Course details:

In Semester 1, you will study six core modules, introducing the fundamentals of marketing, strategic marketing and management. These will include Consumer Behaviour, Marketing Research, Marketing Communications, Marketing, International Business Environment, and Operations Management.

In Semester 2, you will develop more specialist knowledge through a mix of core modules (Strategic Management, Entrepreneurship & Innovation and Corporate and Social Responsibility (CSR) and two further elective modules of your choice. You will also start to put your learning into practice with a Marketing Strategy Simulation module, developing strategies for a company in a competitive computer simulated business environment.

In the final part of the MSc Strategic Marketing programme you will be taught the tools and techniques of research and introduced to project management skills before undertaking either a personal research project assessed by dissertation (22,000 words).

Module details:

Compulsory modules*

  • Marketing
  • International Business Environment
  • Marketing Communications
  • Consumer Behaviour
  • Marketing Research: Theory & Practice
  • Operations & Management
  • Corporate & Social Responsibility
  • Strategic Management
  • Entrepreneurship & Innovation
  • Strategic Marketing Simulation

Elective modules*

Choose two subject from the following options:

  • Business Ethics
  • Cross-cultural Management
  • International Business in Emerging Economies
  • International Business Strategy
  • International Marketing
  • Services Marketing

*Module information is subject to change.

For more information about the Bradford MSc in Strategic Marketing please visit:

This school offers programs in:
  • English

Last updated April 4, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
12 months
Full time
10,000 GBP
Start date Sept. 2017
United Kingdom Bradford, England
Application deadline Request Info
End date Request Info
Duration 12 months
Price 10,000 GBP
for UK/EU and £14,500 for Overseas