Marketing today differs immensely from what used to be common practice just a decade ago. The evolution of e-commerce and the proliferation of B2B and B2C marketing in combination with other new paradigms for communication and distribution has altered the way marketing is being done. Industrial marketing, or B2B, has not been as dramatically impacted as the consumer marketing specie, where the new digital world has redefined the "rules of engagement" for successful competitive strategies as well as for marketing in this new era.

However, the notion of brands remains just as important today as it has always been. In fact, at Lorange Institute, we have further enhanced our focus on brand strategies, and embrace the value creation strategies for brands that are emerging. We focus on the high quality end of the brand value creation process. The program will thus deal with key aspects of the brand value creation strategies for quality brands, which include both luxury goods as well as all true quality products and services, not only in the high price and luxury segments. In fact, the quality of the brand is not linked to price or product; quality brands exist also in the lower price segments of the market, e.g. IKEA, Smart, Swatch, just to mention a few....

The MSc Marketing program designed to both develop and enhance your knowledge and understanding of marketing and to develop and equip you with the necessary skills to thrive in a career in marketing. It forms the cornerstone of the MSc Marketing suite of courses, which includes six specialist courses:

•Marketing Communications•Marketing & Advertising•International Marketing•Brand Development•Business Development•Social Marketing

The MSc Marketing allows a broader approach with a wide choice of option modules.

Although this course has been primarily designed for students who have already studied marketing or a related subject previously, it is equally applicable for motivated students who wish to develop cutting edge expertise in marketing. Whilst theoretically robust with an emphasis on applied critical thinking and analysis, this unique Master's course is grounded in real world issues. Throughout the course extensive use is made of real world marketing problems. The focus of this course is the development of the applied marketing leaders of tomorrow....

FCEE-Católica - located in Lisbon, Portugal, is a Portuguese Business School accredited by AACSB, EQUIS and AMBA and is one of the very few schools in the world holding the famous Triple Crown accreditation. FCEE-Católica is also the only Portuguese Business School in the Financial Times ranking, figuring in both the top European Business Schools ranking and the ranking for Executive Education.

The International Master of Science in Business Administration (IMScBA) is a complete degree that will give you an integrated perspective of the firm. The program is extremely flexible to better address your individual preferences, background, and professional interests or simply your desires for your next learning experience. ...

A specialist course that has been developed to meet the demands of the dynamic global markets in which companies operate. It is designed to provide the set of skills, knowledge and understanding, practical abilities and confidence required by high-achieving marketing professionals. You can also specialise in a field of particular interest through an individual research project.

Benefits

 This is course is designed to produce graduates capable of making a difference in the marketing arena. It has been developed in consultation with industry to ensure that it delivers what employers want from graduates. It also incorporates the latest academic marketing thinking to ensure that it is leading edge in all respects....

MSc in Marketing - Dual Award Program Objectives  Effective Marketing is often the key contributing factor to sustainable success and makes the difference between successful companies and those which fail to grow. 

Hence there is a continual need for well qualified, competent Marketing Managers who can work in fast-moving international environments and who can make Marketing contribute to the competitive advantage of their organisations. 

5 compelling reasons to choose this program 

IBS - ISCTE Business School is well-known for offering the most highly applicable, business-oriented Msc. in Marketing in Portugal. Our full time, one year programme is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.

In a competitive, changing business world, there is a growing demand for young professionals equipped with advanced marketing skills, knowledge, leadership potential and the ability to effectively deliver from day one in the organization. The IBS - ISCTE Business School's programme makes use of its in-depth knowledge of the main marketing fields and passes this knowledge on to its students, giving them the tools they need to make an impact.  The programme also features guest speakers - well-known to the field of marketing - who are anxious to share their skills and know-how with the participants in the programme.  ...

MSc Marketing

The MSc in Marketing is designed for students with some academic background in Marketing and Management Studies who want to enrich and extend their existing knowledge.

The course allows students to acquire a level of marketing knowledge that can either stimulate a career in marketing or equip them for further academic study (for PhD). The course is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award.

This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, enabling you to graduate with an enhanced qualification that is sought after by employers....

MSc in Marketing & Management

The MSc in Marketing & Management is designed for graduates from any disciplinary background.

Accredited by CMI, this programme provides you with the knowledge and skills for a career in marketing or management.

The programme consists of nine modules (5 in marketing, 4 in management) and a project dissertation.

Students completing the first semester but not proceeding will receive the PG Certificate. Those passing both semesters' modules, but not completing the dissertation receive the PG Diploma. Students fully completing this programme will automatically be awarded a CMI Diploma, in addition to the MSc, and have the coveted status of Chartered Manager....

Master’s degrees in Marketing with LSBF

Within current competitive business environments no a single company can develop a sustainable long-term strategy without integrating marketing and customer management practices. As a response to the demand from business environment, London School of Business & Finance (LSBF) has developed a portfolio of generalist and specialist Master’s degrees in Marketing.

Our programmes are industry focussed degrees that give ambitious students the opportunity to build their managerial toolkit. The syllabus on each course drills down through the theory to look at how managerial functions are applied in the working environment. Our faculty comprises of industry experienced lecturers who bring a wealth of practical insight into the classroom....

WBS offers a rare Masters level combination of Marketing and Strategic Management. Viewing marketing as a wholly separate and purely tactical activity without understanding and integrating strategic objectives reduces the value of marketing to the organisation. Similarly, developing a strategy without understanding the implementation implications in the increasingly dynamic and global marketplace is missing out on a powerful business tool.

At WBS, we integrate both disciplines, exploring the frontiers through the breadth and depth of the expertise of our world-class staff. Our expertise, plus our approach of integrating theory with practice, provides a valuable combination of knowledge and skills to offer employers....

Marketing - MSc

The world of marketing operates within an increasingly dynamic, international arena where competition has intensified and customer needs and wants change by the day. Change occurs in every aspect of the marketing environment; social, economic, political and especially technological with digital developments. Marketing has focused on satisfying customer needs profitably but achieving ‘customer delight’ seems necessary now for commercial success.

Who is the programme for?The programme has been developed for students seeking a career within marketing management in private, public or not-forprofit sector organisations across the globe. Our students typically go on to secure key marketing posts in international companies.Students should posess a first degree in business with relevant content or another first degree in a related subject with appropriate relevant experience.Students who are interested in pursuing professional qualifications can gain exemption from the Chartered Institute of Marketing (CIM) examinations. Currently, on completion of the programme students may gain direct entry to the Postgraduate Professional Diploma in Marketing. We also have excellent links with the Institute of Direct Marketing (IDM) and are hoping to offer a route for students to sit their Certificate in Direct and Interactive Marketing.Programme Content and StructureThe newly revised MSc programme introduces students to classic and contemporary marketing theories and concepts and applies them to real life business cases and best industry practice.The programme is divided into two 12-week teaching semesters that incorporate specialised marketing modules such as Marketing Strategy in an International Environment, Marketing Research Applications and Buyer Behaviour. The programme also contains core modules that provide students with key research and personal development skills. We have introduced two new modules as part of the programme revision. First; Direct and Interactive Customer Relationships that explores the use of personalised communications in a digital world. Second; Advertising and Marketing Communications Management, that looks at the creative planning and decision-making involved in campaign management.In the remainder of the programme you have the opportunity to explore in detail an aspect of marketing through the 15,000 word dissertation. A dissertation preparation course guides students through this key project and personal supervisors are appointed to advise on the initial proposal and will provide further guidance throughout....

MSc Marketing – Master of Science in MarketingInnovation in Marketing

The BSL Distinction

At BSL we get to know you. We provide personalized service and engage you in the learning experience.

We promise:

* An international atmosphere—with more than 30 nationalities in our student body, you will have a fantastic opportunity to network and make friends for life.

* A globally recognized degree— accredited by the Association of Collegiate Business Schools and Programs (ACBSP) in the United States and supported by the European Foundation for Management Development (EFMD) in Europe, you will earn a valued degree.  ...

The MSc Marketing programme is intensive and academically challenging. It is designed to equip students with essential business knowledge, marketing expertise and personal skills demanded by businesses operating in today's increasingly competitive and global environment. The programme develops an ability to analyse relevant academic theories and apply models, tools and techniques to real business and marketing situations. Students are encouraged to develop independent, inquiring and critical approaches to organisational and marketing issues and problems.

Is the MSc Marketing the right degree for you

Marketing encompasses the various activities and processes that meet customers' needs at the right price, time and place. It is an exciting and innovative field of study including a wide range of topics such as consumer behaviour, communications and promotion, branding, market research and strategic marketing. If you want an exciting, fast-paced career where you can make a real and immediate impact, the MSc Marketing degree can provide you with the necessary skills and knowledge. This intensive and rigorous postgraduate programme is designed for recent high-calibre graduates in non-marketing disciplines who wish to develop competences in marketing as a means of broadening their career opportunities. The aim of the programme is to develop graduates with the knowledge of business and marketing and applicable skills required for marketing and leadership positions in industry or the public services....

The MSc Marketing is a new specialised and innovative programme, which is created to meet the needs of recently qualified business or marketing graduates who seek to develop their understanding and knowledge of the many exciting concepts and frameworks of marketing at an advanced level. The programme is designed for students with a Business or Marketing background who seek to develop their knowledge of Marketing at an advanced Masters level. The MSc Marketing aims to develop student’s expertise and broaden their skills and knowledge, enhancing their career prospects as marketing executives of the 21st century. The programme aims to provide the graduate with a deep level of knowledge and critical understanding of marketing theory and philosophy, coupled with the practical application of such theories in the ever-changing competitive business environment....

The Master's Degree Programme in Marketing is a two-year full time programme offered by the Department of Marketing at Hanken. The programme comprises 120 ECTS, of which 60-90 are within marketing and 30-60 within other subject areas. The language of instruction is English. The programme leads to the degree of Master of Science (Economics and Business Administration).The aim of the programme is to offer a Master of Science degree of high international standard that will give students the required competence to meet the challenges of an increasingly complex marketplace. In such a business environment, services, relationships and networks become the key competitiveness drivers to support customer value processes and companies own value formation....