MSc Marketing

University of Gloucestershire

Program Description

MSc Marketing

University of Gloucestershire

Marketing (Postgraduate Certificate / Postgraduate Diploma / MSc)

Vocationally orientated, this course equips you with the knowledge and skills needed to become a critically informed marketing professional.

Designed to develop your understanding and competence in marketing, you will study a range of core and developing topics in this customer orientated business discipline. You will develop a strong understanding of how marketing interacts with and contributes to other key areas within an organisation. Consumer analysis, brand communications, marketing research, strategic marketing, service contexts, international marketing and e-marketing are all central features of this degree.

If you have a relevant postgraduate diploma or professional award (such as a Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma) then you may be able to join this programme at an advanced level.

Study style

The course culminates in a dissertation — enabling you to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.

Entry requirements

  • You will need a good Honours Degree or equivalent, or a relevant postgraduate or professional qualification and/or appropriate employment experience.
  • If you possess a Postgraduate Diploma from the Chartered Institute of Marketing (CIM) or a relevant postgraduate Diploma, you may join the course at an advanced level.
  • Consideration for exemptions to certain modules will be made for applications with Accreditation for Prior Learning.
  • International students need IELTS 6.5 overall (no less than 6.0 in writing and 5.5 in any other band) or equivalent


  • Marketing Communications
  • Brand Management
  • Customer Relationship Management
  • International Marketing
  • Marketing Research

Programme specifications

MSc Marketing

  • Taught by research-active tutors who have experience of working in the marketing industry.
  • Advanced entry point for applicants with a CIM Professional Postgraduate Diploma in Marketing (or equivalent)
  • The dissertation provides you with an opportunity to specialise in an area of marketing that you find particularly fascinating, and which you may wish to pursue in your marketing career.
This school offers programs in:
  • English

Last updated September 22, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2017
12 months
Full time
7,935 GBP
Start date Aug. 2017
United Kingdom Cheltenham, England
Application deadline Request Info
End date Request Info
Duration 12 months
Price 7,935 GBP
Home (UK and other EU) and Islands ; £11,950 Annual fees for international students