MSc Marketing

Nottingham University Business School

Program Description
EFMD Equis Accredited

MSc Marketing

Nottingham University Business School

Thanks to a partnership with the Chartered Institute of Marketing (CIM), we now offer students the opportunity to complete the CIM Diploma in Professional Marketing alongside their MSc studies at no extra cost.

This means that you will graduate with two internationally recognised professional qualifications: an MSc in Marketing from a leading university business school, and a diploma from one of the world’s foremost professional bodies for marketing.

Many employers require this for a career in marketing and communications. It is a real benefit for our students in today’s competitive jobs market and clearly demonstrates your commitment to a career in marketing. The CIM diploma is delivered by Cambridge Marketing College.

This course is suitable for students from any discipline, including business and management, except those who have previously studied a significant amount of marketing. It offers first-class teaching that is practically focused and grounded in the latest ideas and principles in marketing practice. We work with prominent organisations and industry to ensure that teaching remains relevant to employers.

You will study marketing in an international context , reinforced by the international mix of our student population. Our Marketing Division is one of the largest in the UK with an impressive international research profile and record of quality teaching. The course is designed to address the need for academic rigour and an appreciation of practical issues in marketing.

You will benefit from our unique focus on depth over breadth. By studying fewer modules in greater depth, you will develop your understanding of key areas in consumption and consumer behaviour, service, international, not-for-profit, relationship and business to business marketing, and marketing strategy.

Our approach allows for small group teaching to reinforce the core seminar sessions - something you will not find everywhere. You will have the opportunity to learn from guest speakers and participate in industry placements and field trips.

After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing related role, gain full member status (MCIM) and become a Chartered Marketer.

The Chartered Institute of Marketing is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

The University of Nottingham has joined forces with the CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Course structure

Please note that the following structure and modules relate to the 2015/16 session, however, modules may still be subject to change.

Semester one

  • Consumer Behaviour and Consumption
  • Marketing Management
  • Marketing Research and Analytics
  • Strategic Marketing in the Digital Economy

Semester two

  • Research Methods

At least two from:

  • Branding and Marketing Communications
  • Contemporary Theories in Marketing
  • International Marketing
  • New Product/Service Development & Management

And a further one from:

  • Contemporary Developments in HRM/OB
  • E-Business
  • Innovation Management
  • Launching New Ventures
  • Strategic Human Resource Management
  • Technology Entrepreneurship
  • Tourism and Sustainability

Summer

  • 12,000-15,000 word Marketing dissertation or Marketing Project.

Admission requirements

2:1 honours degree or equivalent

English requirements

IELTS 6.5 with 6.0 in each element

This school offers programs in:
  • English


Last updated August 4, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
12 months
Full time
Price
Price
11,000 GBP
Information
Deadline
Start date Sept. 2016
Place
United Kingdom Nottingham, England
Application deadline Request Info
End date Sept. 16, 2017
Duration 12 months
Price 11,000 GBP
for UK/EU. £19,500 for overseas students