If you’re considering a career in the commercial sector, the MSc Marketing programme equips you with the essential skills and knowledge you need.
You’ll learn how to apply a reasoned framework to tactical positioning and the optimisation of marketing decisions. You’ll gain advanced-level training in contemporary marketing and develop a critical awareness of current issues in marketing. Perhaps most important of all, you’ll get to work alongside other future leaders at the leading-edge of research and practice in the field.
As well as collaborating with your peers from across the School, you’ll have the opportunity to work closely with the Durham faculty, visiting lecturers and practitioners from corporate and enterprise partners. To achieve your qualification you’ll be required to successfully complete both core and elective modules and a dissertation or business project.
You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.
Core modules are:
- Contemporary Marketing Communication
- Consumers and Consumption
- Marketing Theory
- Marketing Management and Strategy
You’ll then choose one module from a wide range which in the past has included Strategic Brand Management, Social Marketing, and Ethical Leadership.
In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning.
The core module in Term 2 is Research Methods in Marketing, with elective modules across marketing and management pathways which in the past have included:
- Arts, Heritage & Tourism Marketing
- Global Marketing
- Retail Marketing Management
- Services Marketing
- Business to Business Marketing
Term 3: Business Project or Dissertation
In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school).
Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme.
This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner; combine critical discrimination and a sense of proportion in evaluating evidence and the opinions of others.
This school offers programs in:
Last updated October 22, 2015