MSc Marketing Management

Hull University Business School

Program Description

MSc Marketing Management

Hull University Business School

MSc Marketing Management

You will gain a thorough grounding in all of the key marketing and related skill areas (for example, market research, business strategy, consumer behaviour), allowing you to move into a general marketing or marketing research role.

The programme prepares you for work within an international setting, developing an understanding of marketing at an advanced level and introducing the main theoretical tenets of the marketing literature, alternative theories and perspectives. It aims to foster the development of a critically informed practitioner: someone who is able to synthesise intellectual and practical skills to achieve marketing outcomes effectively.

Marketing principles are also considered within different national contexts – using case studies, examples, personal reflection and discussion – making the programme international in perspective.

Target Audience

The programme is aimed at both recent graduates and those with work experience.

Program Modules

  • International Business Environment and Strategy
  • Market Research
  • Principles of Marketing Management
  • Integrated Marketing Communications
  • International Marketing
  • Buyer Behaviour
  • Professional Skills
  • Research Methods
  • dissertation or project
  • Entry Requuirements

    To be eligible for admission, applicants should normally possess:

    • a good Honours degree or equivalent
    • a good command of English: if English is not your first language and you have not studied in English within the last two years, you will need to have an IELTS score of 6.0 or TOEFL score of 550 (or 79 for the internet-based test)
    • one academic reference
    This school offers programs in:
    • English
    Duration & Price
    This course is Campus based
    Start Date
    Start date
    Aug. 2017
    Duration
    Duration
    12 months
    Full time
    Price
    Price
    Information
    Deadline
    Start date Aug. 2017
    Place
    United Kingdom Hull, England
    Application deadline Request Info
    End date Request Info
    Duration 12 months
    Price Request Info