The MSc programmes aim to equip students with relevant skills, understanding and competencies in Marketing Management by increasing programme members’ knowledge of the organisation and structure of business and its interaction with the environment. The programme encourages programme members to apply a range of business perspectives to the identification and solution of business problems and to explore the interdisciplinary nature of business. Programme members develop a range of intellectual and personal skills relevant to careers in business management and are, thus, able to adapt to, understand and cope with the pace of change in the increasingly challenging world of business management.
Mode of attendance
The MSc programmes at Greenwich School of Management can be studied by attendance in the following modes:
- Daytime - 12 months full-time or 24 months part-time
- Evening - 24 months part-time
Structure of the programme
Programme members complete six 20 credit modules and a 60 credit project as follows:
- Managing Markets
- Marketing Research and Market Evaluation
- Advertising, Promotion and Public Relations
- Managing People
- Managing Finance
- Research Methodology and Dissertation Planning
- the Msc Research Project
All 20 credit modules, except for the Research Methodology and Dissertation Planning module will typically require a work assignment of approximately 3,000 words which will contribute 50% of the total marks for the module, and a two hour written examination or case study which contributes a further 50% of the module mark. However, varying methods of assessment strategy are employed across the modules. The Research Methodology and Dissertation Planning module requires a detailed dissertation proposal. The Project module requires a submission of a research dissertation of between 10,000 and 15,000 words.
To be eligible for graduation and the award of MSc Business Management course members must gain 180 credits. Course Members are normally required to obtain a minimum of 50 per cent in each module in order to qualify for the award of Master of Science (Pass). An MSc with Distinction may be awarded where a course member’s average mark across the modules is 70 per cent or more.