MSc Marketing Management

Greenwich School of Management

Program Description

MSc Marketing Management

Greenwich School of Management

The MSc programmes aim to equip students with relevant skills, understanding and competencies in Marketing Management by increasing programme members’ knowledge of the organisation and structure of business and its interaction with the environment. The programme encourages programme members to apply a range of business perspectives to the identification and solution of business problems and to explore the interdisciplinary nature of business. Programme members develop a range of intellectual and personal skills relevant to careers in business management and are, thus, able to adapt to, understand and cope with the pace of change in the increasingly challenging world of business management.

 

Mode of attendance


The MSc programmes at Greenwich School of Management can be studied by attendance in the following modes:

  • Daytime - 12 months full-time or 24 months part-time
  • Evening - 24 months part-time

Structure of the programme


Programme members complete six 20 credit modules and a 60 credit project as follows:

  • Managing Markets
  • Marketing Research and Market Evaluation
  • Advertising, Promotion and Public Relations
  • Managing People
  • Managing Finance
  • Research Methodology and Dissertation Planning
  • the Msc Research Project

Assessment


All 20 credit modules, except for the Research Methodology and Dissertation Planning module will typically require a work assignment of approximately 3,000 words which will contribute 50% of the total marks for the module, and a two hour written examination or case study which contributes a further 50% of the module mark. However, varying methods of assessment strategy are employed across the modules. The Research Methodology and Dissertation Planning module requires a detailed dissertation proposal. The Project module requires a submission of a research dissertation of between 10,000 and 15,000 words.

Graduation


To be eligible for graduation and the award of MSc Business Management course members must gain 180 credits. Course Members are normally required to obtain a minimum of 50 per cent in each module in order to qualify for the award of Master of Science (Pass). An MSc with Distinction may be awarded where a course member’s average mark across the modules is 70 per cent or more.

Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2016
Feb. 2017
Duration
Duration
12 months
Part time
Full time
Price
Price
Information
Deadline
Start date Oct. 2016
Place
United Kingdom London, England
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Duration 12 months
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Start date Feb. 2017
Place
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 12 months
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Start date June 2017
Place
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 12 months
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