MSc Management and Marketing

Nottingham Business School, Nottingham Trent University

Program Description

MSc Management and Marketing

Nottingham Business School, Nottingham Trent University

Our MSc Management degrees are aimed at students with either no background in business and management who want to develop a career in this field, or students who have a qualification in business and management but want to become more competitive and progress their careers.

Our Management and Marketing route gives you a strong understanding of the fundamental issues behind marketing practice. You will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buying behaviour.

Building on this, you will examine strategic marketing issues and contemporary practice, taking a holistic view of how organisations respond to an ever-changing global environment. This includes understanding how marketing operates not just in a consumer-facing context, but also in business-to-business and not-for-profit contexts.

Why study this course?
The course will equip you with broad knowledge across a wide range of management subject areas and enable you to develop more specialist knowledge as it progresses.
You can add a year's work placement, making your master's a two-year course.
You will complete a hands-on project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship, Business Research Project and Global Experience Project.
It is a conversion master's and is therefore not restricted to those with a business or management-related first degree.
Our partnership with the CMI means that on successful completion of this course you will receive the MSc Management and Marketing and the CMI Level 7 Diploma in Management and Leadership.
This route has been designed to provide you with an understanding of marketing principles and practices and key analytical techniques.
You will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction.
Typically, these routes are made up of students from over 25 different countries, which means you will have a truly international learning experience.
There is a unique opportunity to complete a consultancy project working for a real client on a live brief.
You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.
You can learn from the best by attending guest lectures from leading organisations. Previous speakers have included representatives from organisations such as E.ON, Lego, Experian, Santander, and IBM.

Scholarships and funding Students on this course are also eligible to apply for a scholarship from Nottingham Business School. For full details on eligibility and how much is available visit the postgraduate fees and funding section of our website.

This school offers programs in:
  • English


Last updated November 16, 2015
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Jan. 2017
Duration
Duration
1 - 2 years
Full time
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Deadline
Start date Sept. 2016
Place
United Kingdom Nottingham, England
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Start date Jan. 2017
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