ESH offers this post graduate Master of Science in Paris, in partnership with London South Bank University.
Philosophy of the Scheme:
Contextualised Management Studies
The philosophy underlying the Tourism and Hospitality Scheme is that of the contextualised management degree. Generic, transferable management skills and disciplines (i.e. Information Technology, Finance, Marketing and Human Resource Management) are contextualised to the specialist economic sector that is comprised of the Tourism and Hospitality industries.
These industries carry with them particular management issues peculiar to themselves. These include the social, cultural, economic and environmental impacts of their operation on the host communities and the influence of globalisation and product standardisation on individual destination areas. Therefore, there are specific ethical and management and development issues related to the functioning of the sector that the scheme explores, analyses and critically appraises.
The degree emphasises the management of strategic issues that arise in the sector, including marketing, business development and management, leadership, ethical and sustainability issues. It will be relevant to those wanting to develop their management careers or own businesses in the Tourism and Hospitality fields.
It is the philosophy of this degree to encourage students to examine growth opportunities in tourism and hospitality businesses and destinations. It will, therefore, apply to both commercial and non commercial elements of the sector, the latter often requiring public: private partnership forms of governance. It will seek to equip students with appropriate skills, tools and knowledge to operate innovatively in the global tourism and hospitality environments. The nature of the teaching and assessment will allow students to apply the theories and processes learnt in class to their preferred setting (e.g. public or private sector; tourism or hospitality industries; UK, European or International)
Critical issues in Tourism and Hospitality Industry
The unit introduces students to differing theories related to the key issues and ethical dilemmas that are prevalent in the Tourism and Hospitality Sector. It will expose students to strategies that management utilise in response to the critical issues that occur within a localised context as well as those that arise as a result of the pressures from the external environment.
City Marketing Cities, be they historic, seaside, regional or capital, are the power houses of the tourism and hospitality industry. They shape and are shaped by tourism and hospitality which has become a major economic driver and re-imaging agent of city governance agencies as they seek to re-invent their themselves in the new global order. This unit seeks to explain the role of tourism and hospitality and the visitor economy in the modern city and to critically analyse this in relation to a number of theoretical perspectives. The unit seeks to equip the student with a critical understanding of broader perspectives required to manage and market tourism in the modern city and inform city marketing strategies.
This unit examines concepts of culture and its multifaceted impacts on managerial behaviour in the tourism and hospitality industry. It reviews and analyses situations and issues that managers have to meet and resolve when working internationally. This unit brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to crosscultural management.
Business and Management Strategy
The unit aims to analyse the nature and scope of strategic management and to evaluate approaches to strategic management in the tourism and hospitality sectors.
Marketing Strategy and E Distribution
The unit is about marketing planning. It explores how different types of organisations within the tourism and hospitality industry address this key issue and the way in which this has been influenced by technological advances. It also explores how organisations collaborate to generate worldwide marketing campaigns. An additional focus is on Branding tourism and hospitality businesses and destinations and the role of events in promoting the image of places and in keeping the product and the market fresh.
This unit focuses on the active, professional aspects of leadership studies within the tourism and hospitality industry, and starts from the assumption that almost every organised activity is initiated by leadership of some sort, and that most benefit from good leadership. Alongside engaging with contemporary theoretical perspectives on professional leadership, students will be encouraged to learn from their own and others’ experience(s) of leadership in practice, and to engage in activities which enable them to develop their own leadership aptitude.
This dissertation unit enables students to undertake an independent piece of rigorous research into a specialist subject relevant to their degree. Students will have previously studied the research methods unit that will have given them the knowledge and skills to enable them to research, write up and submit a dissertation of between 15.000-20.000 words.
Master Admission requirements
Participants will normally have an Honours degree (class 2:2 or above) or an equivalent overseas qualification (as suggested by the NARIC data base). In this instance successful completion of Confederation of Tourism and Hospitality (CTH) Management Level 6 Diploma is also acceptable. Additionally, if applicants warrant consideration of their English language skills then a balanced IELTS score of 6.5 or an equivalent score on a comparable English Language test (e.g. TOEIC 750/990) will normally be required.
This school offers programs in:
Last updated November 9, 2015