MSc Global Marketing Management

Marketing and managing on a global scale – divide your studies between the UK and Hong Kong to gain a critical understanding of successful marketing across international territories.

This 12-month programme, jointly delivered by Sheffield University Management School and Hong Kong Baptist University, is designed for students from any disciplinary background seeking to develop a career in international marketing. It is approved by the Chartered Institute of Marketing (CIM).

You will spend the first semester of your studies in Sheffield, the UK and the second in Hong Kong, People’s Republic of China. Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation. Students registering for this programme will automatically become Affiliate Post-Graduate Members of the CIM.


The Course

Our MSc in Global Marketing Management is taught full-time over two semesters (semester one in Sheffield, semester two in Hong Kong) followed by a project dissertation, through a combination of lectures, seminars, case studies and group work for collaborative learning. A blend of case studies and assignments will help to develop your applied marketing skills. Students are assessed through individual assignments, group projects, examinations and their dissertation.

The CIM accreditation is very beneficial for graduates in this MSc. Students registering on the programme automatically become Affiliate Post-Graduate Members of the CIM. On successful completion, you qualify for associate CIM membership status and if you have three years’ marketing work experience you will qualify for full membership of the Institute. Following further development, graduates from our MSc in Global Marketing Management also qualify for Chartered Marketer status.

The course begins in September and lasts over a full 12 months.

Modules

Semester 1: Sheffield

• Global Marketing
• Marketing Management
• Contemporary Marketing Practice
• Marketing Communications
• International Consumer Behaviour

Semester 2: Hong Kong

• International Services Marketing Management
• Strategic Marketing
• International Marketing Research
• Socially Responsible Marketing in an International Context

Semester 3

• Dissertation (either in Sheffield or Hong Kong)

The Candidate

Our students are experienced and highly educated in their diverse range of disciplines, but want to build on their expertise and develop a critical appreciation of international management and marketing. This programme has been developed with its students at the forefront – you graduate not only with the MSc but also with a CMI Diploma.

You will have a 2:1 honours degree (or equivalent), or an approved professional qualification. For overseas students, Sheffield University Management School’s standard English requirement is IELTS 6.5 with at least 6 in each part or equivalent.


The School

Sheffield University Management School is proud to be in the top one per cent of business schools in the world thanks to a prestigious Triple Crown accreditation (AMBA, EQUIS, AACSB). The School’s spectacular, architect-designed building is situated in leafy Broomhill, just 15 minutes’ walk from the city centre and 15 minutes’ drive from the Peak District, providing you with a very high quality of life.

We are research-led, dynamic and progressive. The School endeavours for every graduate to be work-ready in both theory and practice. Our world-class academics and renowned degrees and qualifications work very hard to ensure this.

At Sheffield University Management School, a careers service is also on hand to support students and put you in touch with organisations. The employability hub acts as a key interface between management students and the external world. It is a dedicated service to help you to access employability support, skills development and opportunities in the following areas; postgraduate projects, internships, postgraduate international summer schools, professional body associations and jobs.


Scholarships

For further information on scholarships please visit the following website. https://www.sheffield.ac.uk/postgraduate/taught/finance