MSc Digital Fashion Strategy

Glasgow Caledonian University, London (GCU London)

Program Description

MSc Digital Fashion Strategy

Glasgow Caledonian University, London (GCU London)

The British School of Fashion is proud to have the worlds first MSc in Digital Fashion Strategy at its GCU London Fashion Street campus, based in the heart of East London.

This 12 month academic programme is unique globally as it focuses on the strategic adoption, integration and optimisation of technology specific to the diverse needs of the fashion sector. Developed in consultation with senior industry stakeholders, this innovative course aims to develop graduates to be the digital thought leaders of the future.

This will be achieved through the programme’s distinctive trans-discipline approach to learning and an emphasis on industry engagement with Honorary Professor Masterclasses, on-campus networking events, live company project briefs, industry visits and a credit bearing internship.

Programme Description

Digital is a rapidly growing and evolving sector, and this is clearly evident within the fashion industry whereby traditional models of supply and demand are being challenged and transformed through technology. The British School of Fashion, alongside the British Fashion Council and Innovate UK, identify that these changes translate into a considerable gap in knowledge and skills within both academia and industry. Therefore, the MSc Fashion Digital Strategy has been created specifically to fill this gap.

The programme team undertook six months of intensive research and consulted with a variety of industry representatives from fashion, media, retail, academia, technology, investment and government in order to ensure the structure and content of the programme were right for the market. The results of the development research indicated that the nascent nature of the digital fashion sector required a unique approach. Therefore, three key features are evident:

  • Integrated - digital is not an 'add on', we believe that technology can, and should, be a point of differentiation and therefore be embedded holistically at both a strategic and operational level across all business functions
  • Co-creative - due to the emergent nature of the subject area, participants of the programme will co-create new knowledge through the critical evaluation and evolution of traditional academic frameworks as applied to live industry collaborative projects
  • Hybrid - the course will enable its graduates to develop the innovative blend of creative and analytical skills required to facilitate the transformational change involved in the digitisation of fashion businesses.

Why Choose This Programme

The MSc Digital Fashion Strategy offers a distinctive balance of academic rigour and industry practice throughout its teaching and assessment, which is facilitated through its network of Honorary Professors, Practitioners in Residence and research active staff. This course is the first of its kind globally and therefore its graduates will have a first mover advantage in the marketplace and be instantly distinctive. Knowledge and skills related to digital strategy are very much increasing in demand globally and the application of this within the fashion sector further enhances employability prospects. Industry participants involved in the course development research indicated that as a result of its credit-bearing internship, innovative structure and industry focus, they expect the graduates of the programme to have jobs secured before they complete.

Career options for graduates of this programme include: digital strategists, digital managers, social media managers, e-commerce managers, content managers, innovation managers, brand managers, marketing managers, online visual merchandisers, bloggers, consultants, and entrepreneurs.

This school offers programs in:
  • English


Last updated August 23, 2016
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This course is Campus based
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Jan. 16, 2017
Aug., 2017
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1 year
Full time
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GCU British School of Fashion's new Digital Fashion Strategy MSc