MSc Business Intelligence and Social Media

Brunel University: College of Business, Arts and Social Sciences

Program Description

MSc Business Intelligence and Social Media

Brunel University: College of Business, Arts and Social Sciences

About the Course

This exciting new programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. The Business Intelligence and Social Media MSc draws together technology and business perspectives in order to understand the implications for social-media enabled business.

The course helps students prepare for a career in business and management within and beyond the IT sector by gaining technical skills and an appreciation of the crucial role social web technologies play in today’s organisations and their ability to transform business processes.

Aims

  • You will develop sound knowledge and understanding of new-media related business practices and transferable skills designed to meet the challenges of employment within the global economy.
  • You will gain understanding of the importance of information and mass communications technologies to the operations of modern businesses of all kinds.
  • You will be encouraged to reflect on the relevance of concepts to business and apply your newly developed skills in advance studies or professional practice. Successful graduates of the course progress to leadership and decision making roles in industrial organisations or develop successful consultancy and advisory businesses of their own.
  • Practitioners seeking a more commercially relevant and technology oriented master’s qualification in the area of new business technologies rather than an MBA find this course of interest.

Special Features

The course offers:

  • Curriculum focus on social media in business.
  • Teaching with and through social media.
  • Technologies introduced from non-tech perspective.
  • Focus on consultancy and entrepreneurship.
  • Opportunities for students to practice and develop problem analysis, solution design, advisory and communication skills, as well as to become familiar with business models and the life-cycle of business development.

Information Systems Evaluation and Integration Group

Academics who teach on this exciting programme are part of the Information Systems Evaluation and Integration Group which is a research centre of excellence that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.

Teaching and Assessment

Teaching

The course is structured so that full-time students take four 15 credit modules per term, plus a 60 credit dissertation module in term 3. Each 15 credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of distance learning student managed time. Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments. The dissertation is an extended research oriented task conducted individually and offers the opportunity for students to undertake in-depth investigation in to a topic of their choosing. Students may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance (rather than theoretical research).

Modes of Study

1-year full-time in September: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.
1-year full-time in January: The taught element of the programme includes 8 modules which are delivered in two terms (four in January to April, and four in September to December); delivery will be by a combination of lectures, seminars and tutorials/group work. The dissertation is undertaken May to August, and then can be completed January to March after the second teaching term.

Employability

The business climate is changing fast and there is a wide spread expectation that new jobs will be created in the technology business sector. However it is also widely perceived that there is a worldwide shortage of qualified managers with the skills to capitalise on newly developing disruptive technologies.

As a direct result of new technological advances that enable innovative ways of conducting business and creating value, there are many new opportunities for business professionals to create careers that didn’t exist even just a few years ago. It is reported in the industry literature that these new roles are becoming necessary to handle the responsibilities created by disruptive technologies that have disrupted or changed the traditional business models.

It is expected that new job titles will continue to emerge and we anticipate that graduates of the MSc in Business Intelligence and Social Media course will be well placed to fill these new roles in the USA, China, India – essentially globally. Companies that are actively seeking candidates include technology sector businesses, but also banking, insurance, retail and education. In fact, it is expected that virtually all business sectors will need to address Big-data and inevitably will need skilled people to manage development. Hence, we have designed the course to target the types of new job roles being created and anticipated in business.

This school offers programs in:
  • English

Cost & Fees

UK/EU students: £9,400 full-time

International students: £15,400 full-time

Brunel University is offering Academic Excellence Scholarships to postgraduate students (15%) and scholarships for Brunel Alumni (15%).

Funding opportunities available to postgraduate students

UK/EU students can opt to pay in six equal monthly instalments: the first instalment is payable on enrolment and the remaining five by Direct Debit or credit/debit card.

Overseas students can opt to pay in two instalments: 60% on enrolment, and 40% in January for students who commence their course in September (or the remaining 40% in March for selected courses that start in January).



Last updated September 13, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Jan. 2017
Duration
Duration
1 year
Full time
Price
Price
9,400 GBP
Information
Deadline
Start date Sept. 2017
Place
United Kingdom Uxbridge, England
Application deadline Request Info
End date Request Info
Duration 1 year
Price 9,400 GBP
UK/EU students: £9,400 / International students: £15,400 full-time
Start date Jan. 2017
Place
United Kingdom Uxbridge, England
Application deadline Request Info
End date Request Info
Duration 1 year
Price 9,400 GBP
UK/EU students: £9,400 / International students: £15,400 full-time