Why take on a Master’s in Business Development and Entrepreneurship? Our globalized, digital economy has created many new opportunities in the world of business. Routine tasks have been automated, meaning that human creativity and an entrepreneurial mindset to initiate successful new ideas and develop wholly new markets has become ever more important. In such an environment, learning how to create a context in which new ventures emerge and flourish is of utmost importance. Capturing value from innovation, product and service development, and modern marketing techniques are important capabilities for the future-facing young professional. If you are energized by the possibilities of this new world of business, and want to contribute to the success of entrepreneurial (or intrapreneurial) ventures, the Utrecht University MSc in Business Development and Entrepreneurship gives you the practical abilities, networks, and strong academic foundations you need.
The Master’s of Business Development and Entrepreneurship provides the analytical tools and skills for new business development in established and new organizations. The programme provides both the scientific knowledge and the practical skills needed for the identification and exploitation of new opportunities, while creating new value and well-being for all stakeholders. The focus is on venture development, as well as on entrepreneurial marketing using co-creation with customers and design thinking. In addition, there is strong emphasis on obtaining and managing (venture) capital.
The MSc in Business Development and Entrepreneurship trains you to become an expert in creating an environment in which new ventures can take hold and flourish. This expertise is highly sought after in business development functions (including innovation, marketing and finance) in large (multinational) corporations. The same applies in entrepreneurial teams, start-ups and various other economic development functions.
The Master’s programme in Business Development and Entrepreneurship prepares professionals to create new value in an uncertain future. The programme is focused on delivering tools, skills and techniques to recognize and develop new opportunities, within established organizations as well as start-ups. The programme specifically focuses on these key components:
- Market analysis and empirical techniques for such analysis, including customer development.
- Strategy creation. Special attention is paid to the launch of new products and services.
- Organizing and managing fast-growing corporations and corporate units, internally as well as in value-creating networks.
- Financing new ventures, especially in a corporate environment.
You will actively participate in major research projects, conduct your own research, present your results, and write short essays and a major thesis. By the end of this programme at Utrecht University you will be able to:
- put academic knowledge and skills into practice;
- solve business and societal problems independently and in teams;
- create a context in which new ventures emerge and flourish;
- manage your own personal and professional development.
This school offers programs in:
Last updated January 27, 2016