MSc Applied Psychology in Fashion

University of the Arts London

Program Description

MSc Applied Psychology in Fashion

University of the Arts London

The first MSc in the world that applies psychology within fashion to improve understanding of human behaviour by using predominantly quantitative methods.

Content and Structure

The MSc Applied Psychology in Fashion is situated in the Graduate School and has been developed to address the need of the fashion industry for psychologically literate graduates who possess relevant skills in research, analysis, information synthesis, communication, IT and data handling, who can solve problems and work effectively in teams or independently. This Masters programme is the first MSc in the world (with the MA Psychology for Fashion Professionals) to apply the scientific study of psychology to fashion. The course has been accredited by the British Psychological Society (BPS). BPS accreditation is a high-quality benchmarking process that prospective students and employers understand and value. It offers graduates the opportunity to apply for Graduate membership of the Society. With further study, Graduates of this course could apply to become Chartered Psychologists. Accreditation is evidence that the course meets BPS requirements in covering and assessing learning on core areas of psychology through promoting psychology as a science.

The MSc course emphasises quantitative methods and statistical analysis that enable generalisation of results. In addition, to complement the units studied on the MSc, students are encouraged to attend the MA units Design Matters and Qualitative Research Methods and Data Analysis, but are not assessed on these. The MSc Applied Psychology in Fashion is designed to appeal to applicants from a broad range of backgrounds including psychology and other sciences, business, humanities and fashion.

By applying the scientific study of human behaviour in the context of fashion, students on the MSc Applied Psychology in Fashion develop the ability to identify current issues in the broad context of fashion that are worthy of investigation, conduct rigorous studies to address these issues, and analyse and interpret resultant data using an evidence-based approach. The aims of the course are to apply psychological science in the context of fashion to make a positive difference through increasing knowledge, improving performance and enhancing well-being. Therefore, Graduates from this course will be able to investigate, analyse, interpret and predict human behaviour in a broad range of fashion contexts. The focus on the course will be on enabling students to develop strong research skills to enhance employability in many different roles within the fashion industries and beyond. British Psychological Society (BPS) accreditation

This course is accredited by the British Psychological Society (BPS). Accreditation is a high quality benchmarking process that promotes psychology as a science and offers the opportunity for graduates to gain Graduate and/or Chartered membership of the Society.

Course Structure

  • Full Time 12 months 3 terms level 7 120 credits
  • Flexible up to 5 years level 7 180 credits

September - February

Research Methods in Psychology (20 credits)

Cognition and Creativity (20 credits)

Personality and Individual Differences (20 credits)

February - June

Quantitative Research Methods and Data Analysis (20 credits)

Collaborative Unit: Psychology (20 credits)

Social Cognition and Lifespan Development (20 credits)


Masters Project: Psychology (60 credits)

Flexible Mode

The same units are taught at the same times in the year as on the full time mode but you can complete the 20 credit units in any order and you have the option of taking longer to complete the course. You may build credits towards a Postgraduate Certificate, a Postgraduate Diploma, or a Masters. If you get offered a place on the Flexible route your Course Leader will advise you on the best possible combination of units and when best to take them.

Please note that 120 credits must be successfully completed before the Masters Project is started.

The Masters must be completed within five years.

Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.

This school offers programs in:
  • English


Graduates who wish to continue their education at a higher postgraduate level are encouraged to progress to suitable research options within the College, the University or elsewhere.

Many postgraduates prefer to seek employment as soon as they have completed their Masters, and we expect graduates from this course to progress to careers in the international fashion industry, where the skills they have acquired on this course will be much in demand. This is a new course, so as yet we have no final year graduates. We are, however, confident that when we do our graduates will be highly employable within the fashion industry in a variety of roles.

It is envisaged that graduates from this course will be highly sought across the fashion industry. They will possess the skills, knowledge and, moreover, the aptitude demanded by employers. Psychology is the scientific study of human behaviour so it can be applied in all contexts across the fashion industries and beyond.

Some examples of potential graduate destinations are:

  • a creative service-based industry which may be physical or virtual, start up or mature
  • an entrepreneurial role in an existing organisation
  • a business development role using in retail, design, production or media
  • working in Research and Development in a leadership/management role within service and design-led industries
  • a leadership/management role within an existing business or group
  • establishing a new business venture

In addition, graduates are encouraged to consider joining the thriving PhD cohort at LCF by applying for doctoral study.

Cost & Fees

Home/EU Fee

£8,000 (Full Time)

£900 per 20 credit unit (Flexible) £2,700 per 60 credit unit (Flexible) Please note that the fees payable on the Flexible route will be those of the academic year in which the unit(s) are studied.

Please note that students following the Flexible route are not eligible to apply for Scholarships and Bursaries.

UAL Home/EU alumni receive a £1,000 discount.

Course fees may be paid in instalments

International Fee

£15,950 (Full time)

UAL International alumni receive a £1,000 discount (Full Time only) Course fees may be paid in instalments

Please note that the Flexible mode of study is not available for International students.


College: London College of Fashion

Last updated March 3, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
1 - 5 years
Part time
Full time
17,230 GBP
Start date Sept. 2017
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 1 - 5 years
Price 17,230 GBP
International Fee: £17,230 per year; Home/EU Fee: £8,250 per year (Full time); £920 per 20 credit unit (Flexible); £2,760 per 60 credit unit (Flexible)